MAM
White Rivers Media starts ops in Delhi
MUMBAI: White Rivers Media, a full-service digital marketing agency has announced its foray into Delhi NCR.
Operating out of Mumbai for over five years, the company is tagged as one of the fastest growing independent digital agencies in India and it now looks forward to cater to clients in the northern region through physical presence.
Started in 2012, the agency services national and international clients from more than eight countries. The agency has worked with some of the top-valued brands in the country, executing many of their flagship campaigns and grabbing eyeballs internationally.
The agency has worked across a range of industries and verticals, including brands like OnePlus, Viacom18, TATA Cliq, Zivame amongst others.
With the new office in DLF Cyber City, White Rivers Media is looking to localise all the digital, video and AI driven e-commerce solutions for its NCR based clients and more.
White Rivers co-founder and chief executive officer Shrenik Gandhi says, “Delhi NCR expansion has been one of the focus points of this quarter and we are glad to be taking the leap. Delhi NCR has been a key market in our growth story and with a localised office, we look forward to develop stronger relationships. Our core team will be actively involved to ensure the best operational SOP’s are followed and in getting the right talent on board.”
White Rivers Media is the only agency to rank in Deloitte Tech Fast 50 Companies for two years consecutively, i.e., in 2016 and 2017. The agency also provides custom e-commerce solutions via its proprietary AI tool.
Brands
Kaayu Rituals enters India with science-backed daily Ayurvedic wellness
UK-backed brand turns self-care into structured daily rituals for modern India
NEW DELHI: UK-backed wellness brand Kaayu Rituals has officially arrived in India, offering a fresh take on Ayurvedic self-care. The brand blends age-old rituals with modern science, making preventive wellness a daily habit rather than an occasional indulgence.
With interest in Ayurveda surging across the country, consumers are increasingly seeking solutions that go beyond treatment to focus on consistent self-care. Kaayu Rituals aims to meet this demand by creating a structured framework for inner wellness, herbal teas, skincare, and haircare, all designed to encourage long-term consistency and measurable wellbeing benefits.
Founder and CEO Preeti Choudhary, a regulatory affairs veteran with 18 years’ experience spanning pharmaceuticals, medtech, microbiology, and global compliance, explained the brand’s unique approach. “After nearly two decades in healthcare regulation, I realised we apply extraordinary rigour to crisis care but not to daily stress, hormonal health, or emotional wellbeing,” she said. “India doesn’t need more wellness products. It needs structure, consistency, and trust. Ayurveda has always offered that. We are simply bringing modern regulatory rigour and clarity to it.”
Unlike conventional wellness brands, Kaayu Rituals focuses on ritual-first engagement rather than purely product-led offerings. Its science-backed approach promises transparency, safety, and quality assurance, setting a new standard in a largely unstandardised self-care market.
The brand will launch with a direct-to-consumer model through kaayurituals.com, before expanding to curated retail and wellness partnerships across major urban centres in 2026.
