MAM
White Rivers Media bags the digital marketing mandate for Mid-day
MUMBAI: White Rivers Media, an independent, full-service digital creative agency established in 2012, has been announced as the social media, creative and digital marketing partner for the digital campaign of Mid-day’s online tabloid. With the vision of bringing global digital marketing trends to India, White Rivers Media creates innovative digital solutions for Indian brands and international brands in the country.
Mid-Day has been a sturdy and reliable news source for 41 years. Staying one step ahead, Mumbai’s favorite newspaper has now added yet another string to its bow by launching its interactive digital tabloid on mobile. #MadeInMumbai captures the city’s pulse and paves way for a new wave of digital reporting.
Radio City and Mid-day COO Digital Media Rachna Kanwar said, “We are extremely proud to launch Mid-day digital tabloid, an industry-first initiative. Over the last 41 years, Mid-day has been a strong resonance of Mumbai City, with its engaging, reliable, and credible content about the city at large. In the past 4 months of lockdown, we are proud to expand our reach to an audience of 10 crore readers consuming Mid-day and Gujarati Mid-day on their smartphones. The interactive digital tabloid is a perfect mix of technology and content layered with innovation to give the readers an engaging experience at an unbeatable price of ₹1 per day. We are happy to associate with White Rivers Media, who have helped us curate the campaign and create the right buzz on social media.”
White Rivers Media co-founder and CEO Shrenik Gandhi says, “It gives us immense pleasure to be associated with a leading Mumbai Daily and promote progressive change. Mid-day’s campaign is an important step towards the evolution of print. So, to have the opportunity of being associated with the industry’s best and promote nationwide change keeps us thrilled.”
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
