Brands
Whirlpool makes a big splash welcoming the festive season
MUMBAI: In keeping with the festive spirit, Whirlpool Of India, a subsidiary of the Whirlpool Corporation, a global manufacturer and marketer of major home appliances, has announced its plans for the festive season of 2006. The company unveiled four new product ranges as its special ‘Diwali’ promotion “Magic Ka Maskaa Lagaao” kicked off.
The newly launched products will be supported by a multi-media campaign including above the line – advertising featuring brand ambassadors Ajay Devgan and Kajol and a host of below the line activities such as marketing tie-ups, in-shop display, promotions, direct marketing, product demonstrations and on ground events in seven states. The total advertising and marketing spend earmarked for the Diwali promotion this year is in the range of Rs. 600 million, informs an official release.
Focusing on its growth plans, the company announced its new marketing initiatives. As part of the festival plans, the company has introduced new ranges of products, which include ‘Sensation Classic’ front load washing machine, Sparkle & Verve Semi Auto washing machine, Genius XL refrigerator. All the newly launched products come with unique innovative features intended to create magic in the life of a homemaker.
Speaking on the occasion, Whirlpool of India managing director Arvind Uppal said, “We had a very good first half of year 2006 and with the festival promotion and new product launches, we are confident of reinforcing our market leadership. We would be looking at a growth of 40% over 2005 this festive season.”
This ‘Diwali’ promotion is in line with the brand’s proposition to help homemaker create magic every time she brings a Whirlpool product home. Commencing on 15 September 2006, the company would offer an assured gift and a scratch card on purchase of any Whirlpool product. The assured gifts vary from Nirlep non-stick saucepan to winning an Intergold diamond pendant. Apart from winning a gift on every purchase, the consumer will also be entitled to a scratch card. Above all, company would also offer special prices to celebrate the spirit of Diwali with the customers, adds the release.
Announcing the special ‘Diwali promotion’ and launching the new range of products, Whirlpool of India VP marketing Shantanu Das Gupta, “Our endeavour has always been to understand our consumer’s needs and coming up with innovative ways to cater to them. We are extremely excited to bring this unbeatable consumer offer for all our customers this year, during Diwali. It builds off the insight that all homemakers love to be pampered by their spouses.
“Bringing home a Whirlpool appliance is the perfect way to apply the ” maska” this Diwali! Our four new ranges of products are specially designed keeping in mind the needs of a homemaker. With these initiatives, we intend to give our consumers the best in class products and offers that would bring magic to their homes this Diwali.”
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
