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Whirlpool empowers home cooks with intelligent cooking appliances, made for india
MUMBAI: Whirlpool of India, a subsidiary of world’s leading home appliance company Whirlpool Corporation, today launched a new range of premium cooking appliances that are specially designed for Indian needs. In today’s fast-paced modern lifestyle, consumers want kitchen solutions that are loaded with smart features and make cooking an enjoyable and convenient. The entire cooking range offers this and much more.
Consumers can now benefit from a smarter kitchen equipped with Whirlpool's new intelligent range of Hoods with silent operation. The Intellisensor is an extra power to rely on for perfect results, as it provides the hoods with intuitiveness by actively sensing smoke, heat and odour present in the air and automatically adjusts and controls its speed level. It delivers superior performance by saving energy and time to give consumer freedom, relief and empowerment so that they can focus on what really matters to them. The advanced 3D aluminium filter coupled with 6th Sense TurboQuiet technology makes these Hoods incredibly silent performers. These hoods are equipped with high-performance suction blowers (up to 1150m3/hr) which address all kinds of cooking. Customers can choose from 43 models in three categories – Senso Fresh, Pro Fresh and Acti Fresh – to meet their specific requirements. There are options in stainless steel as well as black finish, equipped with touch panel for easy operation and superior user experience. Whirlpool Hoods undergo stringent safety checks and are backed by 12-year warranty* for complete peace of mind.
As the new generation of home cooks look for innovative ways to cook food, Whirlpool brings global technology at the forefront of Indian consumers. To help redefine their lives, Whirlpool has introduced an all-new range of Intellicook Brass Burner Hobs powered by 6th Sense Technology. The 6th Sense Technology ensures safety by cutting off the gas supply in case the flame goes off. The heavy duty Brass Burner Hobs also offer high-efficiency flame levels best suited for Indian cooking needs with High flame and sim options. The design philosophy for the new range comprising 15 models has been kept in mind to accommodate large cookware and making it easy to manage multiple large pots and pans at one go. Also, the knobs are made heat resistant for safe & comfortable cooking over a longer duration. Whirlpool offers first in class warranty of 10 Years on Toughened glass and 5 years on burners and valves virtually covering the lifetime of the appliance.
Mr. Sunil D’Souza, Managing Director, Whirlpool of India said, “Whirlpool believes in constantly innovating and improvising appliances according to consumer needs. We are now bringing the best product lineup to India to offer consumers with the latest technology. Our objective is to become one of the top 3 players in India in the cooking appliances category. Our new range is designed keeping in mind the new generation consumers who want smart appliances to cater to their modern lifestyle. This launch will strengthen Whirlpool’s foothold in the Indian market.”
The entire built-in cooking range empowers you to be bold and innovative in the kitchen. Offering an enhanced level of man-machine interaction, Whirlpool’s new range will bring cooking perfection to your very fingertips. It has Artisan quality and premium design which makes your kitchen experience worthwhile. The new range of cooking appliances combines innovation with power. Whirlpool offers a wide price range to the consumers with the objective of serving everyone.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
