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What Works bags the video content mandate for Kolkata Knight Riders for IPL 2019
MUMBAI: What Works, a Video Content Agency and Production company, has won the video content mandate for Kolkata Knight Riders, the two times champion franchise team in the Indian Premier League. What Works has been retained after their successful stint with KKR last year and is tasked with creating engagement and affinity for the very loved cricket team on the digital medium with content assets created for different platforms.
The mandate entails What Works to ideate and execute video content strategy across platforms in line with KKR’s other marketing plans. The agency has deployed video producers, cinematographers, editors and a full backend team with edit setups including graphics and animation support to execute over 300 video content pieces during the IPL this season. At the same time What Works will also be producing all the branded, sponsor led and merchandise promotional videos for the franchise.
"Content is a major driver in our overall marketing strategy and What Works plays an instrumental role in producing world-class content around the team. Last year KKR garnered more than 100 million views on social media platforms, which was the highest for any IPL team and we hope to cross new benchmarks this year as well”, said Venky Mysore, CEO, Kolkata Knight Riders.
Imran Shamsi, Founder of What Works, said “We are super excited to be working with KKR for the 2nd time in a row. We, at What Works, are ardent fans of KKR and feel fortunate to bag this account. The brand of KKR enjoys such affinity in the digital media space that it gives us tremendous scope to innovate, build further affinity and take the engagement with the fan base to the next level. The team at KKR believes in the power of the digital medium which is in perfect sync with our philosophy of creating out of the box content to deliver impact.”
MAM
Karnataka clears Rs 4,824 crore investment projects across 13 districts
37 new industries approved, projects expected to create 14,525 jobs.
MUMBAI: If investment is the fuel of economic growth, Karnataka has just stepped on the accelerator. The Government of Karnataka has approved industrial projects worth Rs 4,824.31 crore, a move expected to generate 14,525 new employment opportunities across the state, according to a report by Press Trust of India. The approvals were granted during the 158th meeting of the Karnataka State Level Single Window Approval Committee, chaired by state industries authorities.
Karnataka industries minister M B Patil said the committee cleared 37 new industrial proposals and two additional investment projects spread across 13 districts, including Vijayapura, Bagalkote, Chitradurga, Kolar and Ramanagara.
The projects span a wide range of sectors such as information technology infrastructure, sugar manufacturing, technical textiles, compressed biogas, aerospace, jewellery manufacturing, electronics, software services and hospitality, including five star hotel development.
Patil said the diverse mix of industries reflects Karnataka’s strategy of attracting investments across both traditional manufacturing sectors and emerging technology driven industries.
Of the total proposals cleared, 22 projects fall under the large and medium industry category, each involving investments of more than Rs 50 crore.
Together, these projects account for Rs 3,908.68 crore in investment and are expected to create approximately 12,475 jobs.
Another 15 projects are classified as new industrial ventures with investments ranging between Rs 15 crore and Rs 50 crore. These projects collectively represent Rs 350.60 crore in investment and are expected to generate around 1,750 jobs.
In addition, the committee approved two further projects worth Rs 565.03 crore, which are expected to create about 300 employment opportunities.
Among the notable proposals cleared by the committee is a major information technology infrastructure development project by Bagmane Constructions Private Limited with an investment of Rs 494.65 crore.
Another significant project involves Karnataka Bangaru Sugars Pvt Ltd, which received approval to establish a sugar manufacturing facility worth Rs 443.50 crore.
In the textiles sector, Kleine Pax Ltd secured approval to set up a technical textiles manufacturing unit involving an investment of Rs 376 crore.
The hospitality sector also saw a major proposal, with Trishul Buildtech and Infrastructure Pvt Ltd receiving approval to develop a five star hotel project worth Rs 300 crore.
Meanwhile, the state also cleared a compressed biogas production facility by Troult Grass Pvt Ltd involving an investment of Rs 257.77 crore in Mudhol.
In the electric mobility segment, Tsuyo Manufacturing Pvt Ltd has been approved to set up a motor and controller manufacturing facility for electric vehicles, with an investment of Rs 250 crore.
Officials said the distribution of projects across multiple districts is expected to strengthen regional industrial development and expand employment opportunities beyond the state’s established technology hubs.
With the approvals spanning sectors from traditional manufacturing to next generation technologies, Karnataka aims to reinforce its position as one of India’s leading investment destinations while supporting job creation across diverse industries.
