MAM
Welspun India is official partner for Kings XI Punjab in IPL 2019
MUMBAI: Welspun, home textile manufacturers, is collaborating with Kings XI Punjab to be its official partner for the 12th season of Indian Premier League (IPL). The tie-up with one of the favorite teams in IPL will provide an edge to Welspun’s Quik Dry towels, and create brand awareness amongst the cricket fans across the country.
Kings XI Punjab CEO Satish Menon said, “We are happy to announce our association with Welspun and delighted to partner with a brand of this stature. We look forward to a great IPL season.”
As the official partners of Kings XI Punjab, the cheerleaders will encourage the crowd using the ‘Quik Dry’ Towels as a prop and keep up the energy levels of the viewers. In addition to this, Welspun will place its logo on the dresses of cheerleaders. Towels have been a vital auxiliary to all the iconic dance moves of Bollywood. Building on this element further, Welspun will organise contests on multiple digital platforms, requesting the audience to participate and submit their unique dance moves, using Welspun ‘QUIK DRY’ towel. The cheerleaders will perform the best dance steps shortlisted, during the IPL match. Through the course of the IPL season, Welspun will hold an array of contests on multiple mediums, where participants will get a chance to win autographed merchandise and entry tickets to the matches.
Welspun India CEO domestic business Manjari Upadhye said,” It is our first ever association with IPL and we are excited to showcase our QUIK Dry Towels on this platform. Welspun’s Quik Dry towels with the brand proposition of, “Jaldi Sukhe Jaldi Sukhaye” caters to the Indian masses and IPL on the other hand, is the most viewed cricket event world-over and in India. Given this undisputable synergy, we chose to partner with Kings XI Punjab which has been the one of the favourite teams in the Indian Premier League. Through this association, we wish to leverage the combined brand synergies to create greater engagement with our customers, both existing and potential.”
After achieving success globally in the home-textile industry, the company is now all set to leverage its presence in the Indian market with the new range of towels priced at Rs 249. With this initiative, Welspun looks at replicating the success of its international market in India by reaching out to 36 crore viewers. This partnership will provide a powerful edge to Welspun to connect with the masses through the sport and medium that unites a diverse set of people.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
