MAM
Welspun India is official partner for Kings XI Punjab in IPL 2019
MUMBAI: Welspun, home textile manufacturers, is collaborating with Kings XI Punjab to be its official partner for the 12th season of Indian Premier League (IPL). The tie-up with one of the favorite teams in IPL will provide an edge to Welspun’s Quik Dry towels, and create brand awareness amongst the cricket fans across the country.
Kings XI Punjab CEO Satish Menon said, “We are happy to announce our association with Welspun and delighted to partner with a brand of this stature. We look forward to a great IPL season.”
As the official partners of Kings XI Punjab, the cheerleaders will encourage the crowd using the ‘Quik Dry’ Towels as a prop and keep up the energy levels of the viewers. In addition to this, Welspun will place its logo on the dresses of cheerleaders. Towels have been a vital auxiliary to all the iconic dance moves of Bollywood. Building on this element further, Welspun will organise contests on multiple digital platforms, requesting the audience to participate and submit their unique dance moves, using Welspun ‘QUIK DRY’ towel. The cheerleaders will perform the best dance steps shortlisted, during the IPL match. Through the course of the IPL season, Welspun will hold an array of contests on multiple mediums, where participants will get a chance to win autographed merchandise and entry tickets to the matches.
Welspun India CEO domestic business Manjari Upadhye said,” It is our first ever association with IPL and we are excited to showcase our QUIK Dry Towels on this platform. Welspun’s Quik Dry towels with the brand proposition of, “Jaldi Sukhe Jaldi Sukhaye” caters to the Indian masses and IPL on the other hand, is the most viewed cricket event world-over and in India. Given this undisputable synergy, we chose to partner with Kings XI Punjab which has been the one of the favourite teams in the Indian Premier League. Through this association, we wish to leverage the combined brand synergies to create greater engagement with our customers, both existing and potential.”
After achieving success globally in the home-textile industry, the company is now all set to leverage its presence in the Indian market with the new range of towels priced at Rs 249. With this initiative, Welspun looks at replicating the success of its international market in India by reaching out to 36 crore viewers. This partnership will provide a powerful edge to Welspun to connect with the masses through the sport and medium that unites a diverse set of people.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
