Brands
Wellness Forever’s BBB teams up with Glad U Came as PR partner
Mumbai: Glad U Came, an award-winning PR and Influencer Marketing Agency, has acquired the PR Mandate for BBB (Better Body Bombay) a Wellness Forever venture. BBB is a personal care brand that offers consciously curated products for the Indian skin type. As part of the mandate, Glad U Came will take the lead in devising and implementing distinctive PR and Influencer Marketing campaigns across various digital platforms and touchpoints, ensuring effective reach and engagement with the brand’s target audience. A multi-agency pitch was used to win the account.
BBB (Better Body Bombay) is a clean beauty brand that draws inspiration from the spirit of Bombay, India. They offer consciously curated personal care products specifically designed for the Indian skin type, providing complete head-to-toe care. Born in the good bay, the brand embraces sustainability and cruelty-free practices, using pure ingredients that take care of you and your environment. Experience the essence of Bombay with BBB, where clean beauty meets conscious living.
Glad U Came Founder Maddie Amrutkar shared, “We are thrilled to be working with BBB, a brand that is dedicated to providing effective skincare solutions. Through strategic communication and brand-building initiatives, we aim to increase BBB’s visibility and connect with skincare enthusiasts who are seeking reliable and innovative products”.
BBB’s founder shared, “We are thrilled to embark on this exciting journey with Glad U Came as our trusted PR partner. Together, we aim to amplify the essence of Bombay through our clean beauty brand and connect with a wider audience. We look forward to the collaboration with GUC and many more remarkable ventures ahead”.a
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
