MAM
Weekender Kids launches promotion on Disney merchandise
NEW DELHI: The launch of its channel in India may have been delayed but that is not stopping Disney from trying to create cachet with fans of Mickey Mouse through innovative promotions. Children’s brand Weekender Kids from Personality Limited, has announced a promotion on its Disney Merchandise at all its outlets across the country.
During the promotion, a customer who purchases any Disney merchandise will be eligible to participate in the Disney Fashion Show being held at Mumbai and walk away with exciting prizes. The promotion is being held at all Weekender Kids outlets till 8 April.
CEO and President, Personality Limited, Bangalore Govind Mirchandani said, “Since the launch ofToonworld, our retail concept featuring the popular Toon characters, we have had an overwhelming response from our customers. Disney merchandise featuring Mickey Mouse, Donald Duck, Goofy are the favourite amongst our customers. This promotion will provide an opportunity for the kids to showcase their talent by associating themselves with their favourite Toon character. We believe that this would provide an enjoyable experience for both the parents and the kids.”
During this promotion, a customer will complete an entry form and drop it at a Weekender store. The selected participants will be short listed for a local fashion show and eight winners will then be flown to Mumbai from each city for the Disney Cool Kids Fashion Show on April 25. The kids will get an opportunity to walk on the ramp and showcase the 2003 Disney Spring Summer Collection Line.
Weekender Kids, launched in 1992 is a kidswear brand targetted at 2-12 year olds.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
