Brands
Weekend Unwind with Zip Zap Zoop’s Ashmika Sadh
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that delve into the minds of digital content creators through a fun lens, aiming to understand the person behind the creative journey a little better.
In this week’s session, we have Zip Zap Zoop founder Ashmika Sadh.
So without a further ado, let’s begin…
Edited excerpts
Daily Routine:
My daily routine revolves around a 9-hour workday, complemented by an hour and a half of exercise. Evenings are dedicated to leisure, often involving reading or watching my favorite show, Shark Tank. I cherish moments spent connecting with my extensive network of family and friends.
Passions and Hobbies:
Traveling is a profound passion, having explored 40 countries with a preference for revisiting destinations. Exploring India, particularly places like Varanasi and Dhanushala, has been an enriching experience.
Travel and Exploration:
My travel goal is to cover every European country, a journey that aligns with my pattern of visiting places twice. Additionally, a unique bucket list item involves helping a colleague’s child with hearing impairment receive treatment.
Three Must-Watch Movies:
The Godfather, Shawshank Redemption, and 3 Idiots hold a special place in my cinematic preferences. Dil Chahta Hai is another favorite, imparting valuable lessons on friendship.
Three Must-Read Books:
“The Intelligent Investor,” “Magic,” and “Branding That Means Business” stand out among my top literary choices.
Favorite Car:
Choosing just one is tough; however, the Maybach SUV, Defender, and Lamborghini Urus hold a special spot in my heart.
Bucket List:
Covering every European country, making a second visit to each, and contributing to a child’s hearing treatment are prominent items on my bucket list.
Define Success:
For me, success is achieving a balanced 7 or 8 out of 10 in all aspects of life, emphasizing holistic development and internal happiness.
Role Models:
Mark Cuban’s straightforward approach resonates with me, while within India, Shah Rukh Khan’s integration of skill and business acumen inspires.
Life-Changing Event/Incident:
The pandemic revealed my fundamental happiness and led to a shift from B2B to B2C, reflecting a newfound understanding of my desire to spread joy.
Favorite Cuisine:
Italian cuisine holds a special place in my heart.
One Superpower You Wish You Had:
Functioning without sleep, reminiscent of college days, is the superpower I wish for.
Thoughts on AI:
AI is best when used exclusively, avoiding attempts to humanize it, as combining both can lead to noticeable imbalances.
Advice to Young Professionals:
Embrace the hustle, recognizing that success often involves valuing experiences and persistently putting in effort.
Thoughts on Work-Life Balance:
Efficiency between 10 am to 7 pm is crucial, acknowledging that certain phases may demand more dedication. Ultimately, striving for work-life balance remains a priority.
Life Mantra:
Prioritize happiness, maintain a light-hearted approach, achieve goals with sincerity and passion, and infuse positivity into every endeavor for an amazing outcome.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
