Brands
Weekend Unwind with: Wiggles chief marketing officer Prashant Kohli
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Wiggles chief marketing officer Prashant Kohli.
As the chief marketing officer of Wiggles, he leads the company’s overall marketing initiatives and drive consumer engagement. Kohli brings over 15 years of experience to Wiggles and has a sharp skill set spanning across brand and customer experience, community building, integrated media communications and design thinking.
It is under his guidance that Wiggles underwent a rebranding and took on its ‘Lovemark’ identity. Prior to Wiggles, Kohli served at Glitch where he was a part of the leadership team. He has also helped brands like Apple Inc., LinkedIn, HUL, Facebook, Netflix, Disney+ Hotstar, WPP, Diageo and Uber amongst others in solving a variety of business challenges. He also has 14+ years of experience being a cat dad.
So, without further ado, here it goes…
· Your Mantra for Life
It’s actually an old song. Lyrics are-
“I hope you never lose your sense of wonder,
You get your fill to eat but always keep that hunger,
May you never take one single breath for granted,
God forbid love ever leave you empty handed,
I hope you still feel small when you stand beside the ocean,
Whenever one door closes I hope one more opens,
Promise me that you’ll give faith a fighting chance,
And when you get the choice to sit it out or dance.
I hope you dance… I hope you dance…”
· A Book you are currently reading?
1. Winning Middle India by TN Hari
2. Neurodharma by Rick Hanson
· Your Fitness mantra, especially during the pandemic?
Yoga and Meditation
· Your comfort food?
Paneer cubes with salt and pepper
· When the chips are down a quote/ philosophy that keeps you going?
A famous shloka from Bhagwat Gita :
“Karmanye vadhikaraste Ma Phaleshu Kadachana,
Ma Karmaphalaheturbhurma Te Sangostvakarmani”
Translation:
“You have the right to work, but not to the results
Let not fruits of action be your motivation, and do not be attached to inaction”
· Your guilty pleasure?
Dark Chocolate
· When was the last time you tried something new?
As recently as my latest professional stint and becoming a father
· A Life lesson you learnt the hard way?
“Ek Sadhe, Sab Sadhe. Sab Sadhe, Sab Khoye”
If you try and grasp everything, you lose everything. If you simply grasp one thing well, you grasp everything.
· What gets you excited about life?
My Son. Spirituality. Work.
· What’s on top of your bucket list?
Trekking the Annapurna circuit with my son
· If you could give one piece of advice to your younger self, what would it be?
A man is known by the company he keeps. Choose wisely
· One thing you would most like to change about the world?
Self Awareness
· An activity that keeps you motivated/charged during tough times?
Reading Bhagwat Gita
· What lifts your spirits when life gets you down?
Meditation and spending time with my son
· Your go-to stress buster?
Meditation, my balcony garden, my cats and my son
Brands
Microsoft faces worst quarter since 2008 financial crisis
Cloud giant battles soaring AI costs and fierce competition from nimble startups.
MUMBAI: When the tech titan starts looking a little wobbly, even the Magnificent Seven can feel the tremors because Microsoft is currently starring in its own sequel, “Clouds and Doubts.” Microsoft is on track for its worst quarterly performance since the 2008 global financial crisis, according to Bloomberg, as investors grow increasingly uneasy about rising capital expenditure and intensifying competition from nimble AI firms. The company has been pouring money into AI infrastructure, yet markets are questioning when these hefty investments will finally deliver stronger revenue growth.
At the same time, investors are shifting away from traditional software stocks amid fears that AI startups such as Anthropic and OpenAI are developing autonomous agents capable of replacing established products, including those from Microsoft. Jonathan Cofsky, portfolio manager at Janus Henderson Investors, noted growing concern that customers may bypass Microsoft and deal directly with AI vendors, potentially disrupting its core business and putting pressure on pricing and margins.
Microsoft’s stock has tumbled 25 per cent in the first quarter, putting it on course for its largest drop since a 27 per cent fall in the fourth quarter of 2008. It has also emerged as the weakest performer among the so-called Magnificent Seven technology stocks, while a broader index tracking the group has fallen 14 per cent over the same period. The shares slipped a further 1.7 per cent after markets opened on Friday, marking a potential fourth consecutive session of declines.
Cofsky pointed out that Microsoft has become more capital intensive and that improved investor confidence will hinge on assurances that software growth will not slow materially. Despite the sell-off, the stock is now trading at less than 20 times projected earnings over the next 12 months, its lowest valuation level since June 2016. Its valuation remains slightly above that of the S&P 500 Index, although it has recently traded at a discount to the broader benchmark for the first time since 2015.
Bloomberg data shows Microsoft’s capital expenditure, including leases, is expected to surge to $146 billion in fiscal 2026, up around 66 per cent from $88 billion in fiscal 2025. Spending is projected to climb further to $170 billion in fiscal 2027 and $191 billion in fiscal 2028, based on average estimates. Investors are growing cautious about such levels of spending without clearer signs of stronger growth.
Microsoft’s Azure cloud division has reported a slight slowdown in growth compared with the previous quarter, while its Copilot AI product has seen limited user traction, prompting internal changes aimed at improving performance. Ben Reitzes, an analyst at Melius Research, warned in a March note that Microsoft’s upside in Azure could be constrained as the company works to address challenges related to its AI models and Copilot offering, adding that these issues are unlikely to be resolved in the short term.
Of the 67 analysts covering Microsoft, 63 maintain buy ratings, three hold ratings and one a sell rating. The average 12-month price target of $592 implies a potential upside of more than 64 per cent, the highest on record based on data going back to 2009. The stock is also trading below its 200-day moving average by the widest margin since 2009.
Reitzes suggested the dominance of buy ratings may indicate complacency among analysts, while highlighting risks in Microsoft’s productivity and business processes segment as well as its More Personal Computing division. In contrast, Tal Liani of Bank of America reinstated coverage with a buy rating, citing durable multi-year growth prospects across cloud and AI. Jake Seltz, portfolio manager at Allspring Global Investments, maintained that Microsoft retains strong long-term value and that its AI strategy is likely to be validated over time, viewing near-term concerns as a potential opportunity for longer-term investors.
The report highlights a growing divergence in market sentiment, with optimism around long-term AI potential weighed against immediate execution risks and investor uncertainty. In the world of big tech, even the mightiest clouds can have silver linings but right now, Microsoft’s investors are scanning the horizon for clearer skies.








