MAM
Weekend Unwind with: ThinkInk Communications CEO & founder Radhika Nihalani
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.
This week’s session features ThinkInk Communications CEO and founder Radhika Nihalani, who has a proven track record of designing and delivering strategic communication plans and campaigns that have a long-term impact on the brand’s target audience.
Nihalani set up Think Ink Communications to offer effective and engaging PR solutions. With over 15+ years of expansive experience across fields.
Nihalani’s repertoire of work includes corporate communications, media relations, and image management. Prior to founding Think Ink Communications, Nihalani led publicity strategies for personalities like Ronnie Screwvala and Shiamak Davar and brands like Imagine TV, Wizcraft, and Blue Dart, amongst others. In a short span of five years, Radhika has led Think Ink Communications to be recognised as one of the top ten PR agencies in the country that offers the most innovative PR solutions in the business.
Till date, the company has serviced over 100 clients across hospitality, lifestyle, entertainment, and corporate. An avid reader and traveller, Nihalani’s passion also includes fitness and music.
So, without further ado, here it goes…
- Your mantra for life
Aim for the stars, and the sky will be yours one day.
- A book you are currently reading/plan to read
I haven’t found time to read a book in a while. But I am a huge fan of thrillers and plan to get my hands on the latest Keigo Higashino book soon.
- Your fitness mantra, especially during the pandemic
Every day, set aside 30 minutes for yourself to do something you enjoy, such as running, walking, stretching, climbing stairs, or dancing. Intensity is not as important as consistency.
- Your comfort food
Pizza, pasta, butter chicken!
- When the chips are down a quote/ philosophy that keeps you going
There is nothing that can’t be figured out.
- Your guilty pleasure
Instagram.
- When was the last time you tried something new?
I am a mother of two who owns and operates two businesses; I am constantly trying new things. 🙂
- A life lesson you learnt the hard way
Humour helps you sail through the hardest situations.
- What gets you excited about life?
The thrill of setting personal and professional goals for myself and seeing them come true!
- What’s on top of your bucket list?
Opening many new verticals in my company and buying a vacation home.
- If you could give one piece of advice to your younger self, what would it be?
Never stop working hard.
- One thing you would most like to change about the world
Less hate and less judgement.
- An activity that keeps you motivated / charged during tough times
Thinking of ideas and figuring out solutions. It completely revitalises me!
- What lifts your spirits when life gets you down?
Hanging out with my children!
- Your go-to stress buster
A good run!
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
