MAM
Weekend Unwind with: Tanya Swetta CEO & co-founder of Id8 Media solutions
Mumbai : In this week’s edition of informal Q&As with industry execs through IndianTelevision.com’s Weekend Unwind series, we have Id8 Media solutions CEO & co-founder Tanya Swetta sharing her musings and nuggets on work and life.
With a passion for managing brands and the drive to deliver the best branding experiences in the industry, Tanya chalked id8 media solutions into reality in 2001. The groundwork for going global was laid on the East Coast of the US in 2018. Today, the agency is a full-service integrated marketing solution with a brick-and-mortar office headquartered in Mumbai and the first global office in New York. Having launched their agency in The Big Apple, Tanya also won the Indian Achievers’ Award for CEO of the Year recently. ‘Innovative’ & ‘unflappable’ is how she describes herself, even as she believes that there are no shortcuts to success.
So here goes…
A book you are currently reading/plan to read
I am currently listening to this amazing podcast “The power of your subconscious mind” by Weird Humming Bird on Spotify- it’s life-changing! Another book I just finished was the autobiography of Rafael Nadal. I am looking forward to reading about the life of Elon Musk
Your fitness mantra, especially during the pandemic
My fitness mantra has always been – a healthy body is a healthy mind. During the pandemic, especially the lockdown, I decided to put my focus back on yoga and meditation, with a strong focus on building core strength. Usually, my exercise routine consists of a mix of yoga, swimming, walking and meditation
Your comfort food is
Always chocolate! (Everything in moderation of course)
When the chips are down a quote/philosophy that keeps you going
Remember always: Life has its shares of ups and downs, it’s cyclical and always moving. My mantras are
1. Consistency is key
2. Practice makes perfect
3. There is always a light at the end of the tunnel
4. Just do it!
5. What doesn’t kill you makes you stronger
Your guilty pleasure
A luxurious completely pampering spa treatment
When was the last time you tried something new?
Recently, tried my hand at the sport of skiing, it was exhilarating and amazing
A life lesson you learnt the hard way
Never burn bridges
What gets you excited about life?
The beauty of our planet earth, accomplishments and achievements, inspirational stories of real-life heroes and so on
What’s on top of your bucket list?
A visit to Hawaii
If you could give one piece of advice to your younger self, what would it be?
Be wise, do not give out your trade secrets, always know that there is someone right behind you waiting to take your spot, so be bang on always
One thing you would most like to change about the world
How we as human beings treat our fellow living creatures and plants
An activity that keeps you motivated / charged during tough times –
Listening to and reading inspirational stories, exercising, spending time with my family and my gal pals
What lifts your spirits when life gets you down?
My two daughters and my husband- my soul mate
Your go-to stress buster
The movie “Zindagi na milegi dobara”
Your Mantra for life
Be kind
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
