Ad Campaigns
Weekend Unwind with ITC Limited campaign management manager Arundhuti Dhar
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the advertising minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have ITC Limited campaign management manager Arundhuti Dhar . Dhar is a digital marketer and strategist with over 12 years of experience in driving growth and excellence for brands ranging from start-ups, government, conglomerates, MNCs, and public sector brands globally, like ARC Document Solutions (USA), BMW, Reckitt Benckiser, Colgate Palmolive, Abbott, FIFA and more. She excels at strategizing and managing integrated digital marketing campaigns to achieve business objectives and ROI.
So, without further ado, here it goes…
Your mantra for Life
Have faith in yourself. Our mind is the only limit we have.
A Book you are currently reading/plan to read
Life’s Amazing Secrets by Gaur Gopal Das
Your Fitness mantra, especially during the pandemic
Walk and talk for physical fitness. Especially during the pandemic, walking while coordinating work on calls or checking on family helped me achieve an average of 6000 steps daily. Plus 15 to 20 minutes of bodyweight training to improve metabolism. For mental fitness, I start my days slowly, with self-reflections and counting gratitude, and end my day with a good heart-to-heart conversation with my family.
Your comfort food
Oh I am a big foodie. But my comfort food is alu seddo makha and mach bhaja with rice (boiled potato and fried fish with rice)
When the chips are down a quote/ philosophy that keeps you going
“Focus on your goals, everything else is a distraction.”
Your guilty pleasure
Gorging on chocolate ice-creams.
When was the last time you tried something new?
Today! In the fast-paced digital world to avoid becoming dinosaurs we need to stay updated on new things daily. While the foodie me also loves cooking something new for fun and family.
A Life lesson you learned the hard way
We continue to make the same mistakes unless we take the learning from them.
What gets you excited about life?
Knowing each day, each moment is unique, so it needs to be lived to the fullest with the love and happiness I have within and around. This moment is never going to come back.
What’s on top of your bucket list?
To be the balanced self of being a Mother-Musician-Marketer.
If you could give one piece of advice to your younger self, what would it be?
Prioritise yourself first.
One thing you would most like to change about the world
Let there be peace and hope for all, change everything that blocks this.
An activity that keeps you motivated/charged during tough times
Walking out in the fresh air in daylight and listening to music.
What lifts your spirits when life gets you down?
Knowing I can count on myself, knowing I have my family and friends as my strong emotional pillars.
Your go-to stress buster
I am a new mother of a 7.5-month-old. Life is hectic between work and home. But how cliched it might sound, that one smile from my daughter Aarya melts away all the stress and worries of the day in a moment.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
