Brands
Weekend Unwind with French Essence’s Nidhi Gupta
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have French Essence’s CMO Nidhi Gupta.
So without a further edo, let’s begin…
1. Your mantra for life
Ans: My mantra for life is “Never give up”. It helps me to persevere through challenges, stay resilient in the face of adversity, and always keep pushing forward toward my goals, no matter how difficult the situation is.
2. A book you are currently reading or planning to
Ans: Recently, I read the book “Shoe Dog” by Phil Knight. For people who are interested in business or want to know the history behind famous businesses then you should must give a read to this book.
3. Your fitness mantra, especially after the pandemic
Ans: My fitness mantra has always been to practice yoga and go for a morning walk and I continue it till-date.
4. Your comfort food
Ans: My ultimate comfort food is popcorn. Whenever I crave for some crunchy food, popcorn is my go-to food.
5. A quote or philosophy that keeps you going when the chips are down
Ans: When things get tough, I remind myself that, ‘Do your best, and let God handle the rest. It keeps me focused and optimistic even in the challenging times.
6. Your guilty pleasure
Ans: Engaging in shopping is my guilty pleasure. There’s something wonderful about discovering new things and satisfying yourself, even if I know I probably don’t need everything I buy.
7. The last time you tried something new
Ans: Last month, I tried bungee jumping for the first time. It was a thrilling experience that pushed me beyond my comfort zone and left me with wonderful memories.
8. A life lesson you learned the hard way
Ans: A tough life lesson I learned is that people’s words don’t always align with their actions. It’s been challenging realizing that promises can be broken and intentions aren’t always genuine, and additionally, it taught me to trust actions more than words.
9. What gets you excited about life
Ans: I find excitement in the simple joys of life like the beauty of nature and the warmth of human connections. As every new day brings endless possibilities, experiences, and opportunities for growth and exploration, making the journey exhilarating and full of surprises.
10. What is on top of your bucket list
Ans: Witnessing the Northern Lights is at the top of my bucket list. It’s a breathtaking natural phenomenon that I’ve always dreamed of experiencing firsthand, and I hope to make that dream a reality one day.
11. If you could give one piece of advice to your younger self, what would it be?
Ans: The one piece of advice I would like to give to my younger self is to stay confident. Accept your individuality, believe in yourself, and trust that you have the strength and resilience to overcome any challenge that comes your way.
12. One thing you would like to change about the world
Ans: One thing I would like to change about the world is to end poverty. It’s a complex issue that affects millions of people worldwide, and addressing it would lead to a more equitable society where everyone has access to basic necessities and opportunities for a better life.
13. An activity that keeps you motivated and charged during tough times
Ans: The activity that keeps me motivated and charged during tough times is reading. Getting lost in a good book helps me to stay away from reality for a while, gain new perspectives, and find inspiration to keep pushing forward.
14. What lifts your spirits when life gets you down?
Ans: When life gets tough, listening to good, motivational music lifts my moods. The rhythm and lyrics have a way of uplifting my mood and giving me the strength and motivation to face challenges with a positive attitude.
15. Your go-to stress buster
Ans: Spending time with my children is my ultimate stress reliever. Their joy, innocence, and playful energy have an amazing capacity to melt away whatever tension or problems I may have.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
