MAM
Weekend Unwind with: Chalkboard Entertainment co-founder Vikesh Bhutani
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind – a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Chalkboard Entertainment co-founder Vikesh Bhutani.
With an experience of over 14 years in the industry, Bhutani has been an executive producer for multiple path-breaking films like Gully Boy, Dil Dhadakne Do, Talaash, Fukrey franchise and Rock On 2! He also co-produced three original series for Amazon – Mirzapur, Made in Heaven, and Inside Edge, under the banner of Excel Entertainment. Stepping into the role of a freelancing EP, Vikesh worked on the Netflix original film Yeh Ballet for Roy Kapur Films. He also worked on Shakun Batra’s Gehraaiyaan produced by Dharma Productions.
So, without further ado, here it goes…
- Your mantra for Life
Live and let live
- A Book you are currently reading?
Kiss of Salt by Smita Bhattacharya
- Your Fitness mantra, especially during the pandemic?
Cut down a meal and jump Rope during Pandemic
- Your comfort food?
Avocado Toast
- When the chips are down a quote/ philosophy that keeps you going?
Success is not final, failure is not fatal. It is the courage to continue that counts.
- Your guilty pleasure?
Vegan Ice cream
- When was the last time you tried something new?
Learning Skateboarding
- A Life lesson you learnt the hard way?
Chase what you believe in
- What gets you excited about life?
Exploring the limitless potential of life
- What’s on top of your bucket list?
Watch the football World Cup final once
- If you could give one piece of advice to your younger self, what would it be?
Should have travelled more
- One thing you would most like to change about the world?
We should listen and not just hear.
- An activity that keeps you motivated / charged during tough times?
Running
- What lifts your spirits when life gets you down?
My daughter
- Your go-to stress buster?
Stopped taking life too seriously to be stressed about it
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
