MAM
Weekend Unwind with: Chalkboard Entertainment co-founder Vikesh Bhutani
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind – a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Chalkboard Entertainment co-founder Vikesh Bhutani.
With an experience of over 14 years in the industry, Bhutani has been an executive producer for multiple path-breaking films like Gully Boy, Dil Dhadakne Do, Talaash, Fukrey franchise and Rock On 2! He also co-produced three original series for Amazon – Mirzapur, Made in Heaven, and Inside Edge, under the banner of Excel Entertainment. Stepping into the role of a freelancing EP, Vikesh worked on the Netflix original film Yeh Ballet for Roy Kapur Films. He also worked on Shakun Batra’s Gehraaiyaan produced by Dharma Productions.
So, without further ado, here it goes…
- Your mantra for Life
Live and let live
- A Book you are currently reading?
Kiss of Salt by Smita Bhattacharya
- Your Fitness mantra, especially during the pandemic?
Cut down a meal and jump Rope during Pandemic
- Your comfort food?
Avocado Toast
- When the chips are down a quote/ philosophy that keeps you going?
Success is not final, failure is not fatal. It is the courage to continue that counts.
- Your guilty pleasure?
Vegan Ice cream
- When was the last time you tried something new?
Learning Skateboarding
- A Life lesson you learnt the hard way?
Chase what you believe in
- What gets you excited about life?
Exploring the limitless potential of life
- What’s on top of your bucket list?
Watch the football World Cup final once
- If you could give one piece of advice to your younger self, what would it be?
Should have travelled more
- One thing you would most like to change about the world?
We should listen and not just hear.
- An activity that keeps you motivated / charged during tough times?
Running
- What lifts your spirits when life gets you down?
My daughter
- Your go-to stress buster?
Stopped taking life too seriously to be stressed about it
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
