MAM
Weekend Unwind with: BBH ECD Priya Gurnani
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, BBH India’s recently elevated executive creative director Priya Gurnani poured out her thoughts.
With over 15 years of experience, Gurnani specialises in building creative communication that is at the intersection of brands, culture, and consumer behavior. In the past, she has worked with Ogilvy, Leo Burnett, McCann Worldwide, and Contract Advertising.
In her advertising career, Gurnani has created culture-defining work for brands like Stayfree, Yatra.com, Heineken, Kingfisher Ultra, Amstel, and Zee5. Most recently, she conceptualised and wrote the lyrics to a rap song for Zing’s “Apni Vibe Apni Tribe” campaign. In 2009, she was amongst the winners of the Cannes Young Lions.
So, without further ado, here it goes…
· Your mantra for life
To have fun while pursuing my dreams. Because if you aren’t enjoying what you are doing, you are just wasting your precious time.
· A book you are currently reading / plan to read
I love to read new perspectives on humankind and human psychology. Currently reading “Homo Deus” by Yuval Noah Harari.
· Your fitness mantra, especially during the pandemic
Strong believer of “Yoga se hi hoga.” Post-covid I had a really tough time coming to a complete recovery. Yoga is what healed me and kept me going through the difficult health issues.
· Your comfort food
Anything that my mum cooks.
· When the chips are down a quote/philosophy that keeps you going
In an actors’ round table, Tom Hanks mentioned how he always reminds himself, “This too shall pass.” This phrase, he said, is particularly important when you are at the peak of success, as it helps keep you grounded. I keep these words close by in good times and bad.
· Your guilty pleasure
Watching mindless reality TV, especially “The Real Housewives of Beverly Hills.”
· When was the last time you tried something new?
Last week. I love experimenting with food. Bought these Chinese glass noodles to try.
· A life lesson you learnt the hard way
I am not that important in the bigger scheme of things, and the world doesn’t revolve around me.
· What gets you excited about life?
Travelling to different countries and experiencing new cultures and cuisines really fills my happiness cup.
· What’s on top of your bucket list?
Travel to New York and watch Broadway.
· If you could give one piece of advice to your younger self, what would it be?
Why so serious? Live a little.
· One thing you would most like to change about the world
I propose “Free movement for all.” I want a world without borders, or passports, to be precise. A world where there are no immigrants and refugees, just people migrating at will like birds.
· An activity that keeps you motivated / charged during tough times
Painting has seen me through my highs and lows. I am no M. F. Hussain, but expressing my artistic self without judgement and freely is very liberating.
· What lifts your spirits when life gets you down?
It changes from time to time. Sometimes it’s cooking, sometimes taking a dance class, at times listening to Badshah’s songs, and sometimes just chit-chatting with a friend about a show we both watch.
· Your go-to stress buster
I can always bank on a good workout to bust that stress.
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What is a Critical Illness Rider?
It is an add-on benefit attached to your existing health insurance policy. It provides a fixed lump sum amount if you are diagnosed with any illness listed under the rider. You become eligible for a payout solely on the basis of diagnosis, not by hospitalisation or treatment expenses.
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How a Critical Illness Rider Works
When you opt for this rider, you choose a predefined sum assured. If you are diagnosed with a covered illness, the insurer pays the full amount in one lump sum. The payout can be used for treatment, recovery, income replacement, debt repayment, or even lifestyle adjustments.
Most riders specify a waiting period and a survival period. The waiting period means the illness must be diagnosed after a certain number of days from the policy start date. The survival period requires you to survive for a specific number of days after diagnosis for the claim to be valid.
Key Features of a Critical Illness Rider
Here are some of the key features of a critical illness rider:
Lump Sum Benefit
The most important feature is the lump sum payout. You are not restricted to medical usage. This flexibility allows you to handle non-medical costs that often arise during long-term illness.
Coverage for Major Illnesses
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One-Time Claim Structure
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Affordable Premium
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No Hospitalisation Requirement
You don’t need to be hospitalised to receive the benefit. Diagnosis alone is enough to avail the benefits. But ensure that all the policy conditions are met.
Income Protection Support
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Who Should Consider a Critical Illness Rider
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Conclusion
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