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Weekend Unwind with Bare Bones Collective’s Anuya Jakatdar
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Bare Bones Collective co-founder Anuya Jakatdar.
Jakatdar has over 13 years of experience as a journalist, creative/social media consultant, and screenwriter. She is a writer of both short and long-format content, with a flair for comedy. She has written tweets, posts, ads, sketches, funny songs, as well as scripts for both movies and TV shows.
Without further ado, here it goes…
Your mantra for life
Something Neil Gaiman said in a graduation speech that has since then become a North Star of sorts for me:
“Life is sometimes hard. Things go wrong, in life and in love and in business and in friendship and in health and in all the other ways that life can go wrong. And when things get tough, this is what you should do: Make good art.” – Neil Gaiman
A book you are currently reading or plan to read
I’m reading Tom Lake by Ann Patchett, which is basically a very literary How I Met Your Father
Your fitness mantra, especially during the pandemic
My fitness mantra is “PUT DOWN THAT CHOCOLATE ANUYA”. It’s often not very effective.
Your comfort food
Sweet Corn Chicken Soup from a Chinese restaurant that makes extremely orange food
A quote or philosophy that keeps you going when the chips are down
Wow you guys love quotes and mantras huh. I guess the answer to this will be Just Keep Swimming by poet and thinker extraordinaire, Dory
Your guilty pleasure
Filet-O-Fish burger from McDonald’s. Something about the dry and tasteless nature of that fish patty just brings me back from the brink of any abyss.
The last time you tried something new
I watched a horror movie recently, for the first time ever.
A life lesson you learned the hard way
I don’t like horror movies
What gets you excited about life?
The fact that I don’t have to ever watch a horror movie again if I don’t want to. Yay, choice!
What’s on top of your bucket list?
Sampling the local cuisine of as many countries as possible.
If you could give one piece of advice to your younger self, what would it be?
Don’t listen to your older self. She’s become damn boring and responsible.
One thing you would most like to change about the world
I’d like to change many things, but okay, if I have to pick one, I guess I’d like to banish acidity. It’s such a pesky little thing. Go away, acidity! Shoo!
An activity that keeps you motivated and charged during tough times
Sleeping. Nothing like pushing all the tough times to the next day.
What lifts your spirits when life gets you down?
Spirits
Your go-to stress buster
Reading. Always and forever.
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Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
