MAM
Webchutney realigns top structure
MUMBAI: In a bid to consolidate diverse client portfolio and propel growth, independent digital marketing agency Webchutney has announced key movements within the organisation in its Mumbai and Delhi offices.
The reorganisation is being done to facilitate forging stronger ties with partners and clients, while streamlining vertical units and fortifying operational efficiency.
As part of the move, Rahul Nanda, who was COO of the company, will take on the role of partner and president – mobile initiatives. The new autonomous division, with focus on product initiatives in the mobile and tablet space, is ramping up fast, while actively building interactive apps and games capabilities, the company said.
Meanwhile, executive creative director Nishi Kant has been named chief operating officer – west and south region. Saket Vaidya steps up as chief operating officer – north region from vice president, regional operations. Tarana Mehta has been promoted to chief strategy officer from vice president – strategy and business development and Meghana Bhat moves up as executive creative director from creative director.
Webchutney CEO Sidharth Rao said, “The movements reflect our commitment to building internal strength through collaborative growth. The new, dynamic leadership has a proven track record with demonstrated results, valuable experience and seamless operational control achieved consistently. They are strategically positioned to lead the new wave of innovation at a crucial time in the evolution of digital experiences and engagement in India. This also gives us the opportunity to explore new business avenues and evaluate meaningful partnerships that will guide the future of our organization and the digital industry at large.”
Webchutney was co-founded in 1999 by Rao and national creative director Sudesh Samaria in New Delhi. The agency employs 200 people across New Delhi, Mumbai and Bangalore with a diverse client portfolio ranging from start-ups to Fortune 50 companies like Airtel, Coca-Cola, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Nokia, Make My Trip, Bajaj Auto, Suzlon and Proctor & Gamble among others.
The agency boasts of witnessing steady year-on-year growth ranging from 70-90 per cent while producing “innovative” and “award-winning” campaigns across web and mobile platforms.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
