Ad Campaigns
#WearYourColor & reclaim the beauty narrative: Lotus Herbals
NEW DELHI: Beauty brand Lotus Herbals is encouraging women to reclaim the narrative by defying stereotypical beauty standards and wear the colours that define them.
The campaign, #WearYourColor, is a new manoeuvre for women to make their own rules of beauty. Designed by HerHQ Media in partnership with Stylecraze and Lotus Herbals, the initiative playfully dwells upon the premise that a woman can conquer the world with the right shade of lipstick. Whether they choose to ramp it up with red lips, be bodacious with burgundy, or keep it nonchalant with nudes, the campaign emboldens women to express themselves through colours.
Lotus Herbals head of digital Vishal Singh says, "Women have always been the driving force behind change and revolution. Reclaiming fashion as their own is one of them. For today’s woman, fashion is the freedom to wear what she wants, when she wants, and how she wants. Through #WearYourColor, we want to acknowledge all these women who are undeterred, confident, and do not fear the judgments that follow. Your unfettered freedom is an inspiration for many."
IncNut VP – business development & strategic partnership Natasha Garyali says, "Lipstick has always been seen as a powerful statement in a patriarchal society that has constricted the choices a woman can make by forcing norms and regulating their freedom. Leveraging Stylecraze, we power up the bold and powerful #WearYourColor message by bringing the lipstick back to the forefront as a language of protest, rebellion, self-assertion, confidence, and liberation for women. Nothing can be more liberating than the power to choose what you want and the confidence to be you at all times."
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
