Ad Campaigns
Weaddo Launches Digital & Social Media Marketing Campaign #EntertheMetaverse
Mumbai: Weaddo, recently executed a highly effective digital and social media marketing campaign #EntertheMetaverse for EY India’s flagship event, Techathon 3.0: Enter the Metaverse challenge.
The Techathon initiative is an integral part of the undergraduates’ outreach program by EY Technology Consulting. This year, EY Techathon 3.0 challenged students to fuel their creativity and develop novel solutions in the metaverse across several problem statements. Weaddo’s successful campaign helped them achieve 5,000 registrations within a span of 6-7 weeks. To amplify the reach of the campaign, EY and Weaddo jointly leveraged the channel of influencer marketing, and a paid partnership was done with Ankur Warikoo to undertake a thematic storytelling approach and drive intent among the target audience at a deeper level. During the campaign, various ad formats such as static images, carousels and story ads were also promoted on the social media and digital platforms.
This was the first digital and social media marketing campaign as the target audience for this were college and university students. Their primary mode for consuming content is on their mobile phones. The video was available on various forms of social media and digital platforms, etc. and weekly campaign optimization helped EY achieve promising outcomes.
“Our strength lies in understanding the end-to-end customer journey of our partners and delivering the right solutions as per the requirements. We tried to do the same for our latest ad campaign for EY, and the results have been great,” said Sanchit.
“Our goal has always been to enable businesses to get their customers’ attention in the most efficient manner. And, with EY, we have again proved our capabilities in terms of campaign execution and management,” adds Protik.
“With an aim to recognize the sharpest minds in technology we launched the EY Techathon series, and we are glad to partner with Weaddo for its third edition. The social media and influencer marketing campaign conceptualized by Weaddo made the Techathon 3.0 a success and with an uptick of 5x in registrations,” comments the representative of EY.
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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
