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We lean towards natural fabrics that lend durability, comfort & functionality: Shriya & Isha Suri
Mumbai: Established in April 2021 by Shriya Suri and Isha Suri, Cosset Clothing emerged with a mission to bridge the gap between style and sustainability in the fashion industry. The name Cosset, meaning “to care and to pamper,” encapsulates the essence of their brand, reflecting its inspiration, vision, and mission. Recognizing a disconnect between consumer preferences and the fabrics used in garment production, Cosset set out to redefine the narrative of natural, sustainable fashion targeting individuals in their 20s to 40s who seek premium styles made from quality fabrics. The brand’s ethos revolves around infusing vibrant colours and timeless silhouettes with comfort and longevity, ensuring that each piece remains relevant for years to come, with an emphasis on planet-friendly, everyday luxury.
Cosset founders Shriya and Isha Suri, leverage their rich backgrounds in fashion and marketing to create a brand that champions stylish, versatile, and eco-friendly clothing. Shriya’s vision integrates everyday essentials with travel needs, while Isha drives the brand’s digital presence, aiming to make sustainable fashion both chic and enduring. Cosset embodies their shared passion for slow fashion and timeless style.
Indiantelevision.com reached out to Shriya and Isha, where both emphasised more into their brand’s strategies, their approach, target audience and more…
Edited excerpts
On inspiration to establish Cosset Clothing and pursue sustainability in fashion
COSSET translates to care & to pamper, the very essence of the brand name captures the inspiration, vision and mission of the brand. We noticed a gap between clothes that were mindfully created and styles that would outlast seasons & trends. With COSSET, we aim to bridge this gap with wardrobe essentials that every person should have in their wardrobes, using planet friendly fabrics. Fast fashion has been feeding us way too many trends on a daily basis and this isn’t the sustainable way forward.
On the selection of quality fabrics in its garment production process
We lean towards natural fabrics that lend durability, comfort & functionality. The chosen fabrics have to sit well with our silhouettes, while maintaining a luxe touch & feel. Once the fabrics are shortlisted, we move to design sampling & a wear test to ensure that comfort is not compromised upon. We try our best to avoid wastage as much as possible with planned production in small batches. However, when we’ve had extra fabric – we have developed it into cloth tote bags , each of which is sent along with bigger carts orders.
On strategies you employ to cater to the preferences of individuals aged 20 to 40 who seek sustainable fashion
Our aesthetics lie in creating wearable pieces in solid, soothing hues that are pleasing to the eye, and are your wardrobe’s best companions. Sustainability comes in the form of our timeless designs where we use delicate accents like colour blocking, cuff detailing, statement collars, to elevate a rather classic look. These elements work amazingly well with our TG by providing durability and at the same time, making a statement. Monotone looks in premium fabrics will never go out of style. They reflect a simple everyday luxury which is non-negotiable for sustainable fashion shoppers!
On incorporating vibrant colours and timeless silhouettes while maintaining a focus on sustainability
We love playing with a timeless colour palette in styles that are not trend-driven. All this blends seamlessly into our vision when we make our pieces with natural, planet-friendly fabrics.
On discussing your brand’s approach to everyday luxury and how it aligns with its planet-friendly ethos
We believe that luxury lies in effortless comfort. When you choose comfortable fits in superior-quality natural fabrics & minimal hues on the daily, it becomes a part of the lifestyle. Our vision is to become a part of wardrobes that seek timeless elegance!
On engaging with your target audience to raise awareness about sustainable fashion and encouraging responsible consumption habits
Social media is the primary communication tool for us. Our Instagram feed provides a great insight into what the brand is all about, and so we make it a point to inculcate educational content as part of our strategy – like the fabrics we use & the benefits thereof, the environment our clothes are made in and why we make the designs we make. Consumers trust a brand even more when you’re authentically transparent with them, which is why we choose to show certain behind-the-scenes aspects of our operations as well.
On sharing any insights into Cosset Clothing’s future plans or upcoming collections that further emphasize its commitment to sustainability
We’re always sampling in newer fabrics that fit our silhouettes. We are yet to come across new blends that compliment our designs, and fit customers’ demands. Over the past 3 years, we have built an ever-growing, strong community of consumers who are as mindful with their purchasing decisions as we are with the clothing we make. We are certain that slow fashion as a lifestyle is gaining momentum across India & globally. Our vision is to make COSSET a part of your lifestyle – your everyday essentials that swiftly transition into travel sets as well. We’re looking at expanding designs in Womenswear & Menswear, with designs that cater to different market segments globally – via both Online & Offline presence.
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“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
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AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
