MAM
WC: Ratings of non-India matches stay a concern
MUMBAI: The cricket World Cup is showing the first signs of softening in ratings compared to its previous edition in 2007, though in terms of reach it is far ahead.
The first 20 matches have yielded an average TVR of 1.92, much less than the average TVR of 2.48 that was recorded in the same period of the 2007 World Cup.
However, India has played a match less compared to the earlier edition. For the two matches involving Bangladesh and England, the matches clocked a TVR of 7.47 and 10.97 respectively.
In the 2007 World Cup, India had played three matches out of 20 and clocked a TVR of 8.85 against Bangladesh, 10.10 against Bermuda and 12.06 against Sri Lanka.
The epic India-England match, which ended in a tie, is the top-rated contest so far as an astronomical 82 million viewers tuned in. The match got a peak TVR of 20.96 and an average TVR of 10.97, according to data from Tam Sports (All India, C&S 4+).
Star Cricket earned a TVR of 5.3 for that match while Star Sports, which has a Hindi feed, got a TVR of 2.75. Doordarshan managed a TVR of 1.95 and ESPN a rating of 1.07.
Experts believe that a combination of one-sided matches and rain in a crucial encounter between Australia and Sri Lanka resulted in the average ratings for the World Cup falling below 2 TVR for the first time. While the contest between Australia and Sri Lanka got a 0.10 TVR, 23 million viewers tuned in for it, showing that there was interest to watch the duel.
Interestingly, the average ratings for the non-India matches have stood flat at 1.10 TVR, like in the previous World Cup.
A media buyer expressed disappointment at the fact that the non-India match ratings have stayed flat. “While the reach has gone up, we were hoping that since the event was in India there would be added interest that would boost ratings,” said a buyer on condition of anonymity.
The England versus Ireland encounter, which the Irish won in a famous run chase, has fared well. It got a TVR of 1.78 and a reach of 32 million.
Pakistan continues to attract interest among viewers, even if they are playing against a weak team. Their match against Canada got a TVR of 1.69, while 38 million viewers tuned in.
In 2007, a Pakistan match against Zimbabwe got a TVR of 1.01 and a reach of 21 million.
This time only 14 million viewers tuned in to see a one-sided Netherlands versus South Africa match which got a TVR of 0.40. In 2007, a match between South Africa and Scotland got a TVR of 0.55. Eighteen million viewers had tuned in for that match.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
