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Wavemaker India wins media mandate for Luminous Power Technologies
New Delhi: Home electrical company, Luminous Power Technologies on Wednesday appointed Wavemaker India as its integrated media partner for all categories across Inverters, Batteries, Solar and Home Electricals.
Wavemaker India will manage the brand’s traditional and digital media duties including media strategy & planning, media investment, media activation, and content. The media agency won the account post a comprehensive multi-agency pitch. The account will be handled from their Gurugram office.
Luminous Power Technologies, senior VP marketing and solar business, Sachin Bhalla said, “In today’s scenario, consumers are moving increasingly towards all kinds of media for both discovery and decision-making. Wavemaker appealed to us with their experience and clarity of thought when understanding our business. With the new agency onboard, we would like to leverage their strategic thinking and execution for both traditional and digital media. We look forward to aggressively strengthening our presence and portfolio online and offline, and accelerating our growth.”
Wavemaker, CEO-South Asia, Ajay Gupte said, the agency is thrilled to partner with Luminous and create relevant engagement for the brand with our full-service media offering. “This is a perfect opportunity for us to bring in our expertise and deploy our bespoke integrated planning approach that is supported by strong measurement capabilities. We look forward to creating value for Luminous and supporting its growth momentum,” he said.
Wavemaker India, chief client officer and head- north and east, Mansi Datta said, “We are delighted to be awarded the business for Luminous, a leader in the power backup, home electrical and residential solar space category. We look forward to being their growth partners with our integrative solutioning, from analog to digital, from rural to urban and across all audience types. Proud to be their partners!”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
