MAM
Wavemaker India crafts new campaign for TotalEnergies’ Hi-Perf lubricants
Mumbai: TotalEnergies brought Wavemaker India on board to produce and promote the launch of its new integrated marketing campaign for Hi-Perf lubricants. The campaign titled #LambaChalega features actor Pankaj Tripathi and promotes TotalEnergies’ range of high-performing motorcycle engine oil.
Through this new campaign, TotalEnergies aims to create awareness and conversations around the product range Hi-Perf lubricants and thereby driving engagement within its target group – mechanics, retailers, and two-wheeler owners, said the brand in a statement. “Since its launch, the campaign has met with great success, achieving over 200 million+ impressions and over 31 million views on digital, in just 14 days,” it added.
The 45-second film reaffirms the product brand’s dual promise of 82 per cent better wear engine protection (against industry test limit) and optimal engine performance for your motorcycle. The campaign has been crafted for widespread outreach across TV and digital platforms and a range of on-ground activations in key markets.
“We are extremely thrilled to be associated with TotalEnergies right from conceiving the idea to executing and producing it under Wavemaker Films,” said Wavemaker India chief content officer Karthik Nagarajan. “Through their latest campaign ‘Lamba Chalega,’ TotalEnergies wanted to strengthen the trust and belief within consumers. We designed an integrated campaign spread across traditional, online media, social media, supported by advocacy outreach to drive our messaging consistently across all relevant touchpoints.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
