MAM
Wavemaker brings alive inspiring celebrity stories for Tata Tea Gold’s‘Dil Ki Suno’ campaign in partnership with IIFA
MUMBAI: Tata Tea Gold has partnered with IIFA 2019, the biggest Bollywood platform to launch #DilKiSuno stories as part of the brand’s ‘Dil ki Suno’ Campaign. Crafted and executed by Wavemaker, the media, content and technology agency of GroupM, the campaign will showcase inspiriting stories by many leading celebrities at IIFA 2019, encouraging consumers to share their inspiring stories and experiences.
Tata Tea Gold #DilKiSuno campaign, in its first phase, invited consumers to buy a pack of Tata Tea Gold and win a chance to attend the exciting IIFA 2019 awards event in person. Some lucky consumers have won the opportunity to witness the glitz and glamour and watch their favourite stars up, close and personal.
#DilKiSuno campaign of Tata Tea Gold aims to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path.
Puneet Das – Vice President Marketing – (India), Tata Global Beverages Ltd. said, “Tata Global Beverages’ iconic brand, Tata Tea Gold, has stood for the ‘Gold standard’ in tea drinking experience with its rich taste and an irresistible aroma. The brand Proposition talks about ‘Dil ko na kahoge toh pachtaoge’; encouraging consumers to listen to their heart and have no regrets. We continue to build on that proposition with an exciting partnership with IIFA 2019, by sharing inspiring #DilkiSuno stories of your favorite celebrities… and inviting consumers to share theirs.”
Speaking on this successful collaboration, Kishan Kumar M S, Vice President, Wavemaker India said, “Tata Tea has always brought difference to the lives of millions of consumers through their purpose-driven marketing. For the latest Tata Tea Gold ‘Dil Ki Suno’ campaign, our objective is to inspire our consumers to follow their dreams by listening to their heart.
To bring this alive, Wavemaker partnered with IIFA to bring out inspirational stories from self-made stars who listened to their hearts. Using the trinity of media, content & technology, we will leverage these Bollywood stories to trigger, create, curate and amplify real-life #DilKiSuno examples which will then create a domino effect.”
These celebrity stories will be showcased during IIFA telecast scheduled on 20th October, 2019 on the Viacom Network.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
