MAM
Water launches touch and feel campaign for Marshalls Wallpapers
MUMBAI: Water Brand Consulting has launched a new campaign for wallpaper marketer Marshalls. Based on the concept of test drive, the new campaign plays on the human psyche of touch and feel.
The campaign has been designed as a phase-wise long term campaign which will last for three months. The first phase has been rolled out pan India in all leading print media. As part of this phase, the brand will appeal to the people to come, touch and experience wallpapers. It will also convey the message that wallpapers are not only aesthetically appealing but also installation-friendly and easy on the purse-strings. Going forward, this message will be extended to outdoor and digital.
Water Brand Consulting founder and director Vandana Sethi said, “You need to cajole and coax your way into the customer‘s mind-space with logic and emotion. The first phase has already been rolled out pan India in all leading print media. This is the introductory phase which will morph into a more `tactile campaign message‘. ‘Try it on one wall and you would want your whole home to be adorned with Marshalls Wallpaper.”
Marshalls CEO Mona Menon said, “It did not come as a surprise when it was discovered that a good majority of enquiries were converted to sales once the customer actually `touched‘ the wallpaper. There seemed to be a virtual wall of resistance on a decision based on the other senses! Water was quick to grasp this opportunity and drive home a campaign to fill this lacuna.”
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
