MAM
WATConsult wins Columbia Pacific Communities digital mandate
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has won the 360-degree digital media mandate of Columbia Pacific Communities – a part of Seattle-based Columbia Pacific group, one of the foremost developers of senior living communities in the United States and South East Asia.
The mandate includes digital media marketing, social listening and ORM, digital content creation, and SEO services. In addition to this, the agency will also be designing and developing the brand’s website. The account will be handled by the agency’s Bengaluru team.
WATConsult founder and CEO Rajiv Dingra said, “It is our pleasure to partner with Columbia Pacific communities, one of the pioneers to popularise the senior living concept in India. With their recent acquisitions in the Asian market, the brand is set to significantly expand its senior housing portfolio over the next few years in the major parts of the continent. Well, this is a great opportunity for us to align our expertise with the brand to leverage their digital journey in the best possible way.”
Columbia Pacific Communities CEO Mohit Nirula said, “Columbia Pacific Communities is made up of people drawn to the mission of serving and fulfilling the needs and desires of our senior population. We represent four decades of international expertise in designing and building communities and serving and fulfilling the changing and evolving requirements of our residents – a promise to be partners for life to those who repose their trust in us and give us the privilege to serve them.”
Adding further, he said, “While selecting a digital agency to partner us on our journey, we had three criteria – clutter breaking work, ability to address two generations – the children and the parents as well as a proven track record of success. WATConsult, with global accolades such as the Grand Prix in their kitty and cutting-edge campaigns done for a cross-section of brands, was the perfect fit and we are delighted to appoint them as our ‘Agency on Record’ for digital marketing.”
MAM
Nikita Kandhari expands role at Prime Video India
Senior leader now heads content marketing for hindi slate while retaining principal position.
MUMBAI: Nikita Kandhari just levelled up her Prime Video game because when you’re already scripting hits, the next move is to own the whole Hindi storyline. Nikita Kandhari has taken on an expanded leadership role at Prime Video & Amazon MGM Studios, now heading content marketing for the Hindi slate covering original series, movies, and licensed titles while continuing as principal for content marketing.
Announcing the move on LinkedIn, Kandhari wrote, “I’m excited to share that I’m stepping into an expanded role, leading content marketing for the Hindi slate… The past year has been an intense period of learning across building new IPs, shaping campaigns, and working more closely than ever with cross-functional teams. I’m grateful for the trust, mentorship, and collaboration that made that growth possible.”
In her broader mandate, Kandhari will shape integrated, audience-first marketing strategies for Prime Video’s growing Hindi content portfolio, aiming to deepen engagement with India’s booming streaming viewers through thoughtful, culturally attuned campaigns.
Kandhari brings nearly two decades of experience across media, FMCG, and advertising. Before Amazon, she held key roles at Netflix, Hotstar, Unilever, Ogilvy & Mather, and began her career in 2008 as a Research Analyst at The Nielsen Company. She holds an MBA in Marketing and Strategy/Leadership from the Indian School of Business.
Her expanded remit arrives as Prime Video and Amazon MGM Studios continue to scale their Hindi originals and licensed offerings in one of the world’s most competitive and fast-growing streaming markets. For a platform betting big on regional storytelling, placing someone with Kandhari’s blend of strategic depth, creative campaign experience, and cross-industry insight at the helm feels like the perfect plot twist to keep viewers hooked.
