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WATConsult to steer digital journey of Tata Motors Passenger Vehicle Division
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India, has formally announced that it will be looking after the digital media mandate for Tata Motors Passenger Vehicle (PV) business. The agency from the last few months has been taking care of the Online Reputation Management (ORM) duties for the brand along with strengthening its social media presence across various platforms.
Speaking about the development, WATConsult founder and chief executive officer Rajiv Dingra said, “It’s our endeavour to partner with one of the leading automobile brands in India. With automobile industry gearing to becoming one of the largest industries in the nearing future and Tata Motors being in talks for its path-breaking products, we are excited to help the brand in syncing its synergies and create a mark in the best possible way.”
Tata Motors head—marketing and passenger vehicle business unit Vivek Srivatsa said, “We are delighted to associate with WATConsult for our digital and social media mandate of the passenger vehicle division. With our robust PV strategy in place, there is lots in store for the brand in coming months. Additionally, with WATConsults’ expertise in this field, we are confident that they will up the ante and bring valuable contribution to our digital and social presence across platforms.”
As per a statement released by WATConsult, dedicating the best of its resources to the brand, the agency has created some very interesting and path-breaking campaigns including a digital activity to create a buzz for Tata Motors’ soon to be launched SUV, Harrier and interesting engagement assets around propositions with BCCI like IPL Trophy Tour, Tata Nexon Fan Catch, Tata Nexon Super Striker, Fantasy League for Tata Nexon, which not only helped the company in reinforcing its social media presence and advocacy but also in creating a stir in the market with new and innovative creative engagements.
The activity conducted for Tata Nexon also involved live coverage of IPL matches from the stadium across India on social to create hype around their association with Vivo IPL. The brand registered some phenomenal results as the campaign reached out to more than 103 million unique users and garnered more than 119 million Impressions.
Going forward too, WATConsult and the brand will be seen working towards creating some more such campaigns.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
