MAM
WATConsult launches #TrulyYou campaign for Wacoal India
MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan. The brand entered the Indian market with its first store towards the end of the year 2015. As their digital partner, the agency will be conceptualising, strategising and executing digital activities of their products across the Indian geography.
To mark the launch of Wacoal's Autumn Winter 2019 Collection the agency has also unveiled an empowering digital campaign: Truly Yours for #TrulyYou. The key communication of the campaign revolves around how women should embrace their true selves. Beauty is all about being comfortable in one's own skin and differs from woman to woman. Wacoal’s range of products allows each woman; tough, strong, graceful, classy, empathetic, gentle and much more to express her beauty in the best possible way.
Wacoal India CEO Nobuhiro Katsumata said, “We are glad to partner with WATConsult to manage our digital mandate. The team has shown immense potential and our first campaign launch with them has been welcomed by all. We look forward to this association.”
WATConsult CEO Heeru Dingra added, “We are proud to associate with a legacy old brand that has a firm presence across the globe. We are looking forward to strengthening the brand’s presence and expand its legacy in the Indian market too. Keeping their aim to help women express and embrace their true selves we launched Truly Yours for #TrulyYou. The campaign beautifully highlights the products and thoughts of the brand, enabling women to stand out with comfort.”
The campaign commences with a ‘behind the scenes’ digital video creating a lot of buzz/curiosity amongst the audience. It also takes ahead the brand's philosophy of helping women express their beauty.
To further amplify the concept of Wacoal’s #TrulyYou and build a strong connect with the correct target audience, content formats like Magazine, Instagram Stories and Scrapbook Grids have been explored during the campaign.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
