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WATConsult celebrates 11 yrs with unique board game
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all advertising industry individuals.
The idea behind launching PlayAgency is that every agency in India, be it digital, creative, OOH or BTL is somewhere connected. They might be different in nature, but deep down they all are the same; every agency has diverse strengths, but one common aim. The approaches may differ at times, but the challenges connect them; they might be divided by experiences, but their spirit remains the same.
Taking this thought forward, the board-game has been made, which allows players to run an ad agency and experience all the highs and lows of it. Players will have to take tough decisions, win clients, acquire companies, manage pay-cheques, chart a vision for the company along with other similar tasks.
Along with this, WATConsult ran a digital campaign called #EveryAgencyEver, which highlighted the daily challenges and joys which takes place in every agency, in terms of client approvals, campaign ideas, pitches and follow ups amongst others. The agency even launched its own Facebook party filter for everyone to join in the celebrations.
WATConsult founder and CEO Rajiv Dingra says, “On the occasion of our 11th anniversary, I would take this opportunity to thank every single person who has been a part of the WAT journey. Our team, former teams, clients and our network; it wouldn’t have been the same without you.”
Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin mentions, “I would like to congratulate WATConsult on their 11th anniversary and wish them many more successful years ahead. I had a great time playing PlayAgency with Rajiv. It’s interesting to actually play a game of something we all agency individuals live by every day.”
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
