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WATConsult bags expanded mandate for India Circus
Mumbai: Hybrid digital agency from dentsu India, WATConsult (An Isobar Company) has won the expanded mandate for end-to-end commerce duties of India Circus.
As per the expanded mandate, the agency will manage India Circus’ e-commerce marketplace strategy and execution in addition to the existing D2C performance marketing duties. Earlier in 2019, WATConsult had won the duties of D2C performance marketing for India Circus. Since then, the brand has recorded a double-digit business growth through 2020 till date, the agency said in its statement.
“In our journey towards curating products that depict the essence and vibrancy of India, we have made great progress with support from our partners,” said India Circus founder & brand head Krsnaa Mehta. “WATConsult has played an integral role in this journey. Our next focus is to be available wherever our consumers are and hence, we have branched out to different marketplaces.”
A Godrej & Boyce Venture, India Circus is a lifestyle brand that offers home décor, utilities, personal accessories, and fashion products. The brand has now launched its products on different marketplaces including Amazon, Flipkart, and Myntra.
“E-commerce is a key growth priority for all businesses today. Our expertise and understanding of the end-to-end commerce ecosystem and our out-of-the-box creativity helps us maximise business outcomes for our clients,” said Isobar India group CEO Heeru Dingra. “We are extremely delighted to take up this extended mandate and responsibilities for India Circus. We look forward to boosting the brand’s presence and e-commerce journey with our blend of creativity and strategy.”
“360 commerce is the way to go. With clients such as India Circus, we are quickly expanding into a full-stack commerce offering. This, coupled with our deep experience in creative commerce & audience insights, I am certain we will give our clients the very best,” added WATConsult managing partner Sahil Shah.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
