Ad Campaigns
Walkaroo launches ‘Walk More. Restless.’ campaign with Aamir Khan
Mumbai: Homegrown fashion footwear brand Walkaroo has launched an integrated marketing campaign called ‘Walk More. Restless.’ to reinforce its consumer connect this festive season. Starting 12 October the brand will release six films, featuring Bollywood actor Aamir Khan, in which he will be seen in six different quirky avatars.
Conceptualised & executed by Havas Creative Group India, the campaign includes six light-hearted films showcasing Khan playing different characters of a private detective, career counsellor, principal, CBI, a doctor, and a grandfather in each version of the film. The idea was to exhibit the variety of choices that Walkaroo offers to its consumers, using fun and humour.
“The campaign marries the constantly changing shades of Aamir Khan with the trendy and wide variety offered by Walkaroo, which includes 1000+ designs across Gents, Ladies and Kids categories,” stated Walkaroo International Pvt Ltd managing director VKC Noushad.
Through engaging storytelling, the brand weaves its brand ambassador into the narrative in different fun personas. The films aim to create brand awareness amongst consumers and encourage people to explore the modern range of footwear designed for young consumers, who seek comfort and style at an affordable price.
“Today’s generation is always on their toes, forever moving, restless and edgy. We have conceptualised the films keeping in mind the young consumers, who are eager to try something new and are not afraid of experiments,” said Havas Group India chairman & chief creative officer Bobby Pawar.
He further added, “The film encourages people to keep walking, and never let anything come between their aspirations and dreams. Through the creative interpretation, we have taken the brand thought of Be Restless literally and translated it into various situations that allowed us to showcase the variety and durability of the brand.”
The integrated campaign will be rolled out across television and social media channels.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
