MAM
Wadhwani Foundation’s new digital campaign inspires women entrepreneurs
Mumbai: Wadhwani Foundation has launched a special campaign dedicated to aspiring and existing women entrepreneurs in India and celebrating the indomitable spirit of women entrepreneurs. The campaign, branded as ‘From one Woman Entrepreneur to Another,’ shares inspiring and successful stories of women entrepreneurs from different industries and backgrounds, hence motivating women from all parts of the country to come forward and realize their entrepreneurial dreams.
This campaign features a series of video messages from five women entrepreneurs, sharing their entrepreneurial journey from starting a business, building their products and services, overcoming barriers, creating opportunities, and reflecting on what motivated them to start up.
“Encouraging and inspiring women entrepreneurs will have a significant impact on our economic progress. Of the 63 million MSMEs in India, only six per cent are led by women entrepreneurs, and these have mainly resulted from necessities and not opportunities,” said Wadhwani Foundation EVP of global marketing Atul Raja. “There is a need to unlock the massive untapped potential of women entrepreneurship in India which will provide a boost to job creation and allow social and economic independence for better outcomes at the community level.”
Below are excerpts of the inspiration provided by these five women entrepreneurs through video messages:
1. India Assist co-founder and director Moqierish Tak:
“We get defined by what we achieve, but before achieving, it’s more about how we survived. Entrepreneurship is all about surviving the challenges and not losing focus on the light at the end of the tunnel and eventually reaching there.”
2. Findmeashoe.com co-founder Shabari Raje:
“Women have always been enterprising, but now they are creating global impact beyond imagination. Proud & thrilled to be part of this entrepreneurial tribe.”
3. HerMoneyTalks founder Nisary Mahesh:
“Entrepreneurship is a journey by choice. But every choice you make in the journey shapes it.”
4. PickMyWork co-founder and CSO Kajal Malik:
“Even in the year 2021, there are biases. You will experience them too. Don’t let that stop you!”
5. Sirohi founder and director Gauri Malik:
“As women entrepreneurs, we all want to be Wonder Women. But it’s only much later in your entrepreneurial journey do you realize that it’s a mindset.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
