MAM
Wadhwani Foundation’s new digital campaign inspires women entrepreneurs
Mumbai: Wadhwani Foundation has launched a special campaign dedicated to aspiring and existing women entrepreneurs in India and celebrating the indomitable spirit of women entrepreneurs. The campaign, branded as ‘From one Woman Entrepreneur to Another,’ shares inspiring and successful stories of women entrepreneurs from different industries and backgrounds, hence motivating women from all parts of the country to come forward and realize their entrepreneurial dreams.
This campaign features a series of video messages from five women entrepreneurs, sharing their entrepreneurial journey from starting a business, building their products and services, overcoming barriers, creating opportunities, and reflecting on what motivated them to start up.
“Encouraging and inspiring women entrepreneurs will have a significant impact on our economic progress. Of the 63 million MSMEs in India, only six per cent are led by women entrepreneurs, and these have mainly resulted from necessities and not opportunities,” said Wadhwani Foundation EVP of global marketing Atul Raja. “There is a need to unlock the massive untapped potential of women entrepreneurship in India which will provide a boost to job creation and allow social and economic independence for better outcomes at the community level.”
Below are excerpts of the inspiration provided by these five women entrepreneurs through video messages:
1. India Assist co-founder and director Moqierish Tak:
“We get defined by what we achieve, but before achieving, it’s more about how we survived. Entrepreneurship is all about surviving the challenges and not losing focus on the light at the end of the tunnel and eventually reaching there.”
2. Findmeashoe.com co-founder Shabari Raje:
“Women have always been enterprising, but now they are creating global impact beyond imagination. Proud & thrilled to be part of this entrepreneurial tribe.”
3. HerMoneyTalks founder Nisary Mahesh:
“Entrepreneurship is a journey by choice. But every choice you make in the journey shapes it.”
4. PickMyWork co-founder and CSO Kajal Malik:
“Even in the year 2021, there are biases. You will experience them too. Don’t let that stop you!”
5. Sirohi founder and director Gauri Malik:
“As women entrepreneurs, we all want to be Wonder Women. But it’s only much later in your entrepreneurial journey do you realize that it’s a mindset.”
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
