MAM
Vyas Giannetti Creative wins new biz worth Rs 30 million
NEW DELHI: Vyas Giannetti Creative (VGC) has been appointed as the consultants by Pidilite Industries to review its range of products, from its packaging to promotional materials. Besides this, VGC has recently also won the advertising account of soon-to-be-launched diamond brand from country’s largest solitary diamond manufacturer Shrenuj.
“This calendar year has been rather eventful for us at VGC. We have added some real prestigious brands to our already varied portfolio – Lee Jeans, Shrenuj Diamonds and Pidilite. None of the above business was won by pitching, but was acquired by invitation. VGC today has established itself as a holistic creative solution provider for all the communications needs of the clients. The agency boasts of a platter of blue chip client portfolio, such as Birla Sunlife Financial, Aditya Birla Corporate, Charagh Din, ITC, HLL, Borosil,” said VGC general manager Sanjay Chaudhri.
Regarding the assignment from Pidilite Industries, worth Rs 25 million, Chaudhri said:“We will be designing Pidilite’s various brands in the existing product categories such as adhesives, colors, maintenance products and others. Also, we will be working on couple of news brands in the pipeline.”
Interestingly, VGC has worked on packaging of Pidilite’s products in the past. “This account has come back to us as the client wanted to consolidate its entire packaging. Previously, the designing was done by independent design houses and advertising agencies,” said Chaudhri.
VGC has already worked on packaging of some of the prestigious brands such as Sangam Direct (HLL), Piramyd at Crossroads, Colgate Palmolive and Charmis in the past.
“Shrenuj is planning to launch a solitary diamond brand between 0.5-0.98 cents. And we will be working on the brand right from scratch. We will develop the communications strategy as well as the concept and designing of the packaging. This print campaign is expected to break in June,” added Chaudhri. The campaign will be released in the selective markets in the northern part of the country.
Shrenuj’s existing brand `Arisia’ is marketed by Diamond Trade Corporation.
Brands
Apple acquires MotionVFX to power up Final Cut Pro tools
Deal brings pro-grade VFX plugins into Apple’s creator suite
CALIFORNIA: Apple has strengthened its push into the creator economy with the acquisition of MotionVFX, a Warsaw-based studio renowned for its high-end plugins and motion graphics for Final Cut Pro.
The move underscores Apple’s ambition to deepen its hold on professional editing workflows and take on rivals such as Adobe by bringing premium visual effects tools in-house. The deal was announced on 16 March 2026.
In a statement, MotionVFX said it was “extremely excited” to join Apple, highlighting a shared focus on quality, simplicity and design. For a company that has spent over 15 years building tools beloved by editors, the pairing feels less like a takeover and more like a creative alignment.
Around 70 employees from MotionVFX will join Apple, bringing with them expertise in plugins that many editors already rely on. These include cinematic colour grading tool mFilmLook, 3D engine mO2, and a template-driven design studio extension.
The acquisition also strengthens Apple’s recently launched Apple Creator Studio subscription, priced at $12.99 per month, which bundles Final Cut Pro, Logic Pro and Pixelmator Pro. By integrating MotionVFX tools, Apple adds serious creative firepower without inflating the price.
For creators, this could mean fewer add-ons and more built-in magic. Advanced tracking, 3D titles and polished transitions may soon feel native rather than optional extras.
There is also growing buzz around the iPad Pro. With MotionVFX in the fold, Apple could finally bring richer animation and motion graphics capabilities to Final Cut Pro on iPad, an area that has long lagged behind its desktop counterpart.
While MotionVFX tools currently support platforms like DaVinci Resolve and Adobe Premiere Pro, industry watchers expect Apple to prioritise its own ecosystem going forward. That could mean exclusive features for Mac and iPad users, and a gradual shift away from competitors.
For now, the MotionVFX marketplace remains active and existing plugins continue to work as usual. Longer-term plans, however, are still under wraps.
Apple’s latest move is not just an acquisition, it is a statement. By owning both the software and the tools that elevate it, the company is building an end-to-end creative playground. For editors, filmmakers and even casual creators, the line between professional and accessible just got a little thinner.
