Brands
VTM appoints P Senthil Kumar as chief financial officer
TAMIL NADU: VTM has strengthened its top management, appointing P Senthil Kumar as chief financial officer with effect from 15 December, as the company sharpens its focus on financial discipline, compliance and long-term planning.
The appointment was approved by the board at its meeting held on Monday. Kumar joins as a key managerial personnel, bringing more than 28 years of experience across corporate finance, reporting and large-scale operations.
A fellow member of the Institute of Cost Accountants of India and a diploma holder in international financial reporting from ACCA (UK), Kumar has worked across a wide range of industries, including stints at Samsung India, MRF, Sundram Fasteners, Larsen & Toubro, Kaleesuwari Refinery, MEPCO and Magick Woods Exports.
His experience spans financial reporting, taxation, treasury, fund management, ERP and SAP implementation, compliance and strategic financial planning. Kumar has led finance teams in multi-entity organisations with turnovers of up to Rs 500 crore and handled overseas operations, internal controls and Ind AS reporting.
The company said Kumar is not related to any member of the board.
With a battle-hardened finance professional now at the helm, VTM is signalling a renewed push for rigour, scale and sharper financial execution.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
