Brands
VTM appoints P Senthil Kumar as chief financial officer
TAMIL NADU: VTM has strengthened its top management, appointing P Senthil Kumar as chief financial officer with effect from 15 December, as the company sharpens its focus on financial discipline, compliance and long-term planning.
The appointment was approved by the board at its meeting held on Monday. Kumar joins as a key managerial personnel, bringing more than 28 years of experience across corporate finance, reporting and large-scale operations.
A fellow member of the Institute of Cost Accountants of India and a diploma holder in international financial reporting from ACCA (UK), Kumar has worked across a wide range of industries, including stints at Samsung India, MRF, Sundram Fasteners, Larsen & Toubro, Kaleesuwari Refinery, MEPCO and Magick Woods Exports.
His experience spans financial reporting, taxation, treasury, fund management, ERP and SAP implementation, compliance and strategic financial planning. Kumar has led finance teams in multi-entity organisations with turnovers of up to Rs 500 crore and handled overseas operations, internal controls and Ind AS reporting.
The company said Kumar is not related to any member of the board.
With a battle-hardened finance professional now at the helm, VTM is signalling a renewed push for rigour, scale and sharper financial execution.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
