Ad Campaigns
VT Markets releases first-ever ad campaign in South Asia
Mumbai: VT Markets has announced the launch of its first-ever video ad campaign in South Asia. Titled “Trading can be easy”, the ad features the many different benefits of the Sydney-based broker set against familiar local scenes and will be available on all online platforms, including Facebook, Instagram, and Hotstar.
The launch marks the first of many efforts by the broker this year to penetrate the rapidly growing South Asian financial market. The multi-asset brokerage will also see increased localisation catered to the South Asian market as part of this initiative, including greater support for local languages.
“Our global presence notwithstanding, our regulation by the ASIC, FSC, and FSCA has imbued us with a good understanding of what it means to protect clients and to foster credibility,” said VT Markets MENA business development Qusai Zeod, “We believe that South Asian markets are at this point underserved by current financial platforms that lack the regulatory rigor to protect the interests of their clients.”
Filmed in different parts of India, the television ad illustrates the ease of trading with VT Markets, depicting characters making trades while going about their day—ordering a chai tea, getting a haircut, or even when haggling at the marketplace. Through tongue-in-cheek humor, the ad explores how trading, when made simple, can positively impact everyday lives.
As part of the campaign, clients who join during this promotional period will be eligible to receive up to $10,000 on their initial deposit. Active traders can also enjoy up to 13 per cent interest on the balances of their trading accounts. Both regional promotions are subject to their respective terms and conditions.
New traders can expect to leverage on free educational resources, seminars, and weekly webinars in Hindi, Telugu, Tamil, and English that will help them on their trading journey. They can also benefit from in-depth market analyses and news that will imbue them with the necessary trading acumen needed to make successful trades.
The platform has integrated popular and secure local payment methods, such as UPI, and direct bank transfers, to facilitate easy deposits and withdrawals for South Asian clients. Expecting growing demand, the brokerage will also institute 24/7 customer support and introduce dedicated account managers to aid clients in their onboarding.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
