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Vox Pop Clothing appoints Scarecrow Communications as creative agency
MUMBAI: After multi-agency pitch process, online apparel retailer, Vox Pop Clothing has appointed Scarecrow Communications as its creative agency. Vox Pop was started by Siddharth Taparia, a graduate of Harvard, who was previously executive director and business head of licensing business for The Walt Disney Company.
Vox Pop Clothing has licensing agreements with Marvel and Walt Disney including Superman, Batman, Game of Thrones, Dexter and Star Trek. At present, all the merchandise available on the site is purely apparel, however, going forward there are plans to introduce flipflops, boxer shots, iPad covers, iPhone cases and other accessories. The fast growing brand uses TOI print, digital and strategic OOH in its communication mix.
Said Taparia, “We are really glad to collaborate with Scarecrow as a creative partner to build our business. They are working with a shared vision and as marketing partners to grow and build our brand.”
Said Scarecrow Communications founder director Raghu Bhat, “Vox Pop is incredibly exciting at 2 levels. At a product level, it’s a melting pot of trends, pop art, entertainment and cutting-edge design. At a communication level, it represents an opportunity to create a brand that truly symbolises ‘voice of people’. Like the Tweet shirt campaign where popular tweets appear on T-shirts. Where the product itself becomes the medium.”
Added Scarecrow Communications founder director Manish Bhatt, “Vox Pop is an amazing business idea. And also, a fertile playground for our imagination. This brand underlines our ability to understand e-commerce as a category and have lots of fun with it.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
