MAM
Volvo & Mindshare launch ‘Volvoverse’ campaign to provide 3D experience to customers
Mumbai: Volvo Car India has announced the launch of its first-ever electric vehicle in the Metaverse called ‘Volvoverse.’ The campaign launch is conceptualised by Mindshare India. This is the first-of-its-kind collaboration on Metaverse across WPP India agencies.
The Volvo XC40 Recharge is being launched in a virtual world by Volvo Car India managing director Jyoti Malhotra, while ushering in a new era of digital platforms for Volvo customers with accessible 3D experiences.
Mindshare collaborated with other WPP agencies including Hogarth, Yonder, Grey, and Genesis BCW to deliver ‘Volvoverse’, realising the group’s ambition for customers to efficiently access specialist companies in the group to achieve their objectives with a single point of contact.
Mindshare South Asia CEO Amin Lakhani said, “We at Mindshare strive to provide our clients with tech-enabled, creative branding solutions. The concept behind launching the XC40 Recharge in the metaverse was to launch the EV in a sustainable ecosystem, following the vision of Volvo. The metaverse is evolving the internet by bringing people closer. Using virtual worlds, we are looking to reach out to the maximum audience. We are excited to do the first-ever EV launch in the metaverse with a campaign that appeals to our audience in an exciting new environment, which is the first of its kind.”
Speaking about this unique experience, Malhotra said, “Volvo has always been at the forefront of innovation and technology, and we, as a company, are also globally known for our commitment to sustainability. The launch of the XC40 Recharge on the metaverse platform is a pioneering moment leveraging digital technology in the marketing sphere. The metaverse launch also contributes to our sustainability mission as it leaves a negligible carbon footprint as compared to conventional launches.”
Hogarth India CEL Gopikaa Davar added, “Hogarth is committed to reaching net zero by 2030, and we are excited to partner with Mindshare and Volvo on a project which brings together both our focus areas of sustainable production and the metaverse. Launching an electric vehicle in the virtual world is only befitting as a conscious alternative to a physical event where an average conference attendee would have produced around 170 kg of CO2 emissions in a one-day event. This is a great example of how we are all reducing and mitigating the environmental impact by using virtual studios and green screen shoots as a driving force, removing the need for location shoots and events (reduces carbon footprint) and maximising the utilisation of the content we capture.”
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Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
