Brands
Vodafone & WhatsApp take local language initiative
MUMBAI: One of the leading telecom operators is looking to promote and educate customers about the local language features and has rolled out an animated step-by-step approach to handhold customers.
Vodafone India, one of India’s leading telecommunications service providers, together with WhatsApp is happy to educate millions of users to use the app in local India languages. Vodafone is one of the first operators to start such an initiative and aims to empower its consumers to connect with each other in a language of their preference.
Today, WhatsApp is available in more than 50 different languages around the world. The app currently has over 200 million monthly active users in India, using 10 Indian languages.
To drive the adoption of the newly introduced local language feature on WhatsApp, Vodafone has built customized pages in various Indian languages (Hindi, Marathi, Bengali, Tamil among others). The interface on the page is built with an animated step-by-step approach displaying the option of changing to different Indian languages while chatting. This makes setting up the local language option for WhatsApp on Vodafone a simple matter of a few clicks. Updating status, chatting or even sharing messages in the language of the customer’s choice is possible. With a simple click, consumers can even install WhatsApp.
Vodafone India chief commercial officer Sandeep Kataria said, “We see it as a big step towards empowering the next one billion internet users. It is also in keeping with our philosophy of connecting for good. We believe that local language support is a clear area of focus for us, and we see this campaign with WhatsApp as a step in the right direction.”
“Together with Vodafone, we want to make communication more accessible and convenient in India,” says WhatsApp vice president Neeraj Arora. “People can easily use WhatsApp in the Indian language of their choice to connect with friends and family anytime and anywhere. Language choice is an important feature for our users and we are happy to stand together with Vodafone on this education initiative that makes messaging on WhatsApp an even better experience.”
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
