MAM
Vodafone Idea partners with cii techsaksham project for msmes to adapt in the digital age
MUMBAI: Vodafone Idea, in partnership with Confederation of Indian Industry (CII), Ministry of MSMEs and other tech giants like Intel, Dell, HP, WhatsApp, and Banking Partner YES BANK have already initiated an exclusive digital project TECHSAKSHAM- focused on supporting MSMEs in India to become tech-enabled. Aligned with the Ministry’s aspiration of generating value-added employment, TECHSAKSHAM will address barriers faced by MSMEs in their growth and expansion. The initiative aims to bridge the gap in technology adoption through exceptional technology-driven services of VIBS and a gamut of digital-first solutions and partnerships.
TECHSAKSHAM, in its first phase, will focus on sectors that have a tendency to respond positively to adopting technology, while also creating a larger discussion in other MSME clusters. The project is envisioned to create a movement that will have a long-term impact on the MSMEs in India. Partners will extend its technology expertise in building a stable platform that will enable, SME Policy Advocacy, Tech Awareness and Technology-driven Workshops in 10 cities for tier 1 and tier 2 MSMEs. Additionally, partners are getting into an agreement with CII to build a Technology Portal to further strengthen the project.
Mr Shreekant Somany, Chairman, CII National MSME Council emphasized the need to empower MSMEs harness the next-gen technologies for sustainable growth in the global marketplace. “While MSMEs have started entering the era of Industry 4.0, the pace has been slow. Adoption of upgraded technology is usually witnessed in the medium segment of MSMEs which have the requisite resources required for the adoption of advanced technology. The phenomenon is less common in the small and micro-segments. To promote and popularise adoption of technology by the MSMEs, CII along with its Industry Partners have undertaken a massive sensitization campaign for it’s MSME members which constitutes 67% of the total membership of 9000+ through Project TECHSAKSHAM,” he said.
Commenting on the partnership, Ajay Sehgal, SVP- SME and SoHo, Vodafone Idea Business Services said, “The growth of MSMEs is critical to realise the goal of 5 trillion dollar economy by 2025. It is imperative for MSMEs to embark on the digital journey, adopt new technologies and achieve sustainable competitiveness. We are pleased to be associated with TECHSAKSHAM and firmly believe it is a great platform led by MSME ministry, CII and supported by Tech partners that gives MSMEs an opportunity to access and avail new technologies with ease. Our wide array of digital-first solutions and tools allows us to partner Small businesses to create their digital identity and provide a strong backbone in projects such as this, led by MSME ministry and CII.”
Through various policy recommendations, knowledge sessions, mentoring initiatives, and useful resource banks for MSMEs, TECHSAKSHAM will help the ecosystem address critical barriers such as awareness and cost of technology, purchase or maintenance, resources, and manpower required to run the technologies, return on investments, etc.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
