MAM
Vodafone brings back its iconic Pug
MUMBAI: Vodafone has been continuously strengthening its network by substantial investments and has now brought back its iconic mascot Cheeka, India’s favourite pug, but this time with a full army to charm customers with this exciting new campaign.
Vodafone has made significant capital expenditure investments to modernise, upgrade & strengthen its network across the country, empowering customers to enjoy a superior network experience and remain confidently connected at all times. The new campaign will amplify this commitment by highlighting that Vodafone has been adding a tower every hour to enhance connectivity for its over 210 million customers.
Vodafone India executive vice president of marketing Siddharth Banerjee says, “From the early 2000s, our pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation of customers in India. We hope people like the evolution of the ‘Network That Follows You’ to the refreshed thought of The Data Strong Network which always Follows You.”
The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India. Presenting a wholesome marketing mix, the six-week-long campaign will connect with customers across diverse mediums like OOH, radio, print and digital.
Ogilvy Mumbai executive creative director Kiran Anthony adds, “Refreshing icons are always difficult. People still remember our first boy and dog ad and even the line, ‘wherever you go, our network follows.’ The challenge was to convey the new network proposition that we are getting stronger while retaining the simplicity and charm of our most loved asset.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
