MAM
Vivo teams up with Mirzapur2
NEW DELHI: Mirzapur season 2 is all set to stream on Amazon Prime Video and viewers are eager to binge-watch the show after the previous season closed on a cliffhanger.
To leverage the series’ immense popularity and connect with Indian audiences, smartphone maker Vivo is tying up with Mirzapur. The brand has posted a video online which shows Guddu bhaiya and Munna bhaiya, the stars of Mirzapur, unboxing the all-new phone Vivo20 and sharing their experience in their trademark style, totally in character.
Vivo Smartphone digital marketing Prateek (Kumar) Midha said in a post on LinkedIn: “Happy to announce yet another Brand Collab between vivo V20 x Amazon Prime Video Mirzapur 2.
"Here is the first video we have co-created with the Mirzapur team as part of this association. Watch Guddu and Munna unboxing the all-new #vivoV20 and felt mesmerized by experiencing the ultra-sleek delight coming out from the box.”
Earlier this month, Amazon Prime Video unveiled a two-and-a-half-minute look at the sophomore season of Mirzapur that will drop on the streaming platform on October 23. The trailer sets up the war brewing between the Tripathis — Akhandanand “Kaleen” Tripathi (Pankaj Tripathi), his son and heir “Munna” Tripathi (Divyendu Sharma) and his rival's son Sharad Shukla (Anjum Sharma), and their former henchman “Guddu” Pandit (Ali Fazal).
The first season of the Amazon Prime Video series premiered on November 16, 2018. It became a runaway hit and developed a loyal fandom. Popular dialogues from the show were turned into viral memes.
The craze for the crime-thriller show is such that fans scoured the internet for details about the second season, so much so that it became the most popular question on Quora.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
