Brands
Vivo supports #BeBoldForChange
MUMBAI: Vivo, a premium global smartphone brand, aims at inspiring women to #BeBoldForChange with a tribute video starring popular celebrity Bani J which lends support to the International Women’s Day 2017 campaign. The video focuses on breaking stereotypes and symbolizes a woman’s individuality and her bold side. It highlights how every woman has her own story and she should be bold enough to stand for what she believes.
Vivo India encourages women to be proud of their individualistic identity even in a mere selfie. A #PerfectSelfie is not about how the world wants to see you but it’s about who you are, so let your picture speak your identity.
Vivo India CMO Vivek Zhang said, #BeBoldForChange is the campaign that not just breaks the stereotypes that have been prevailing in the society, but also celebrates womanhood and encourages them to take pride in their distinctive identity and embrace their bold side. Bani J is a popular celebrity who has broken the stereotype surrounding women. Her flamboyance, well-built muscular body and popularity among the youth made her an ideal choice for this campaign.”
Bani J shared her excitement for the campaign and said, “This has been one of the most kickass campaign that I could be a part of and the tagline #BeBoldForChange truly stands for it. I had an absolute blast shooting for this campaign and it stands for everything that I had believed in which is to not really care about other people and how they want you to behave because they judge you no matter what. All women in general when they watch this will feel empowered and do what they wish to do and whatever makes them happy. And at last, I would wish all the women out there a very happy Women’s Day.”
The campaign further resonates the brand’s belief towards a woman’s individuality and her potential that must be acknowledged and deeply cherished in every society.
Brands
Balaji Krishnamurthy becomes chief financial officer at Uber
Internal finance veteran steps up as Uber enters next phase of growth
SAN FRANCISCO: Uber has handed the keys of its finance function to Balaji Krishnamurthy, who has taken charge as chief financial officer, marking a promotion from within the company’s strategic finance ranks.
Krishnamurthy steps into the role after more than six years at Uber, where he most recently served as VP, strategic finance and investor relations. Over that time, he worked across the company’s mobility and delivery businesses and led its investor relations efforts, building a reputation as a steady hand behind the numbers.
Announcing his first day in the new role, Krishnamurthy thanked outgoing CFO Prashanth Mahendra-Rajah and chief executive officer Dara Khosrowshahi for their support, calling the appointment both a privilege and a responsibility.
He said he was stepping into the role at a “moment of strength” for the company, pointing to accelerating growth across consumers, drivers, couriers and merchants, along with expanding cash flows that would be used to invest in long term growth while returning excess capital to shareholders.
Krishnamurthy also highlighted Uber’s focus on innovation, particularly in autonomous vehicles, and praised what he described as a “go get it” culture within the company.
Before joining Uber in 2019 as senior manager, investor relations, he spent more than eight years at Goldman Sachs as vice president in equity research, covering US hardware and communications technology companies. His earlier roles included stints at Irevna and iTrust Financial Advisors in India, where he worked in equity research and wealth management.
In addition to his responsibilities at Uber, he also serves as a board member at autonomous trucking startup Waabi.
With an internal finance veteran now at the helm, Uber appears to be betting on continuity as it shifts from growth-at-all-costs to a more measured, cash-generating ride.
