Brands
Vivo launches V9 with Aamir Khan
MUMBAI: Handset maker Vivo, has launched Vivo V9, its first flagship smartphone in India with the brand’s new India ambassador Aamir Khan. The phone is designed for the millennials who seek the best smartphone experience.
Priced in the mid-level segment of Rs 22,990, the smartphone will be available across all offline stores from 2nd April, 2018and can be pre-booked in all retail stores, on Vivo E-store, Flipkart, Amazon and Paytm Mall.
The company has launched 3 campaigns to promote the product with Aamir Khan. Conceptualised by media agency Ogilvy, the tv campaigns will air across all leading channels. The company will also roll out bumper ads on digital about the product. V9 will be promoted through an extensive 360-degree marketing campaign which will include television, digital, OOH and on-ground activations.
The device will be available for pre-booking from 23rd March with attractive offers across all offline stores in India and e-commerce platforms such as Amazon, Flipkart, Paytm Mall and Vivo’s official e-store (http://shop.vivo.com/in/).
Customers who book the phone online through Amazon, Flipkart, Paytm Mall and Vivo’s official E-store from 23rd March to 2nd April 2018are eligible for one-time screen replacement for V9, in case of any accidental damage to the display. Additionally, consumers can avail a discount of Rs 2000 if the smartphone is bought under an exchange policy. For customers buying the phone on EMI, the partner e-commerce platform will offer no-cost EMI for up to 12 months.
The smartphone sports dual rear camera of 16MP + 5MP, features such as 19:9 FullView display 2.0 and the industry’s highest screen-to-body ratio of 90 per cent, beating iPhone X which has a screen-to-body ratio of 81.49 per cent.
Vivo India CEO Kent Cheng says, “With the class-leading design and camera capabilities of Vivo V9, we have once again delivered a product that is high on innovation and quality. We are confident that our latest flagship will set new benchmarks in the smartphone industry and further solidify our leadership position in the market.”
Chinese mobile brand Vivo entered India in late 2014. With a strong focus on camera and music, Vivo has established itself as one of the top smartphone brands in India.
With a manufacturing unit in Greater Noida, the company has a robust distribution network across the country both online and offline, catering to over 400 cities, in 22 states backed by 400 service centres in India.
A youth brand, Vivo became the title sponsor of the Indian Premier League for 2016 and 2017 and recently bagged the title sponsorship for the next five years. It is also the title sponsor of Pro Kabaddi for five years since 2017 and is the official sponsor of 2018 and 2022 FIFA World Cups.
Brands
Amol Parashar invests in Nisaki Gin as strategic stakeholder
Actor shifts from endorsements to ownership with colour-changing craft gin
MUMBAI: Actor Amol Parashar has taken a spirited new turn off screen, investing in premium liquor label Nisaki Gin as a strategic stakeholder. The move marks a clear pivot from brand ambassador to brand believer, signalling a more hands-on chapter in how the actor engages with businesses.
Best known for his performances in the web series Tripling, the historical drama Sardar Udham, and the streaming title Gram Chikitsalay, Parashar has steadily built rapport with younger audiences. An IIT Delhi graduate, he pairs creative instinct with analytical rigour, and says he prefers partnerships rooted in conviction rather than mere visibility.
That thinking found a match in Nisaki Gin, a homegrown label that quite literally changes colour. The spirit shifts hues when mixed with tonic or citrus, turning every pour into a small spectacle. It is chemistry with character, and a conversation starter in a glass.
“Transformation has always been central to my journey as an actor,” Parashar said. “What drew me to Nisaki was the way it captures that spirit through its evolving hues and layered character. India’s premium spirits space is at an interesting inflection point, and I see this as a long term journey rooted in culture, quality and conviction.”
The brand is built around the philosophy ‘Love Every Hue’, celebrating nuance and layered experiences. In a market where identity and taste are increasingly fluid, the gin’s shifting shades mirror the evolving preferences of modern consumers.
Founder Sanchit Agarwal believes the partnership goes beyond capital. “Amol represents versatility and a strong connect with young audiences, which aligns well with how Nisaki is building its brand. His involvement brings not just investment, but insight as we grow across key markets,” he said.
India’s premium gin segment has gathered pace in recent years, buoyed by curious drinkers and the rise of craft labels. With Parashar now on board, Nisaki appears ready to raise a glass to its next phase, proving that sometimes the most interesting transformations happen off screen.
