MAM
VivaKi Exchange creates CEO post, elevates Mona Jain
MUMBAI: VivaKi Exchange has elevated Mona Jain to the newly created position of chief executive officer.
Prior to this development, Jain held the position of COO at VivaKi Exchange.
In her new role, she will continue to report to VivaKi Exchange chairman Ambika Srivastava.
Jain has over two decades of marketing communications experience. Previously, as COO, she witnessed the expansion and growth of VivaKi Exchange.as well as new client portfolios both at Starcom MediaVest Group India and ZenithOptimedia India.
Jain has worked with agencies such as Hindustan Thompson, Contract, Mudra Communications, FCB, ZenithOptimedia and Cheil Communications. She also did a short stint to gain clients’ side experience with Glaxo Smithkline Beecham. She has worked with clients such as PepsiCo, Horlicks, McDonalds, Whirlpool, Frito Lays, Hyundai, Hewlett Packard, Nokia, Nestle and Samsung.
Srivastava said, “I am extremely pleased to announce Mona’s appointment as the first CEO for VivaKi Exchange. She is highly respected by the industry, our clients and media partners as well as the teams of Starcom MediaVest Group and ZenithOptimedia for her integrity, passion and most of all for her ability to add and create value. Since her joining in 2005, Mona has ensured phenomenal growth for the Groupe and has played an extraordinary role in upping the service and delivery quotient for clients and teams alike.”
Speaking on her new role Jain added, “It is indeed a momentous occasion and I am honoured and humbled on my appointment as the first CEO for VivaKi Exchange. Once again I would like to thank the leadership team for their faith and confidence in my abilities. I see us continuing to create innovative, distinct and aggressive advantages for VivaKi Exchange, driving client vision and nurturing further collaboration and integration with media owners and our superlative team.”
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
