Ad Campaigns
Vita Student announces pre-arrivals & welcome campaign for 2024/2025
Mumbai: Vita Student has announced its pre-arrivals & welcome campaign for the 2024/2025 academic year. This initiative aims to provide comprehensive support and benefits to students as they prepare for and begin their higher education journey abroad.
Starting in July and running through August 2024, the pre-arrivals campaign is designed to ensure a seamless transition for incoming residents. Vita Student maintains regular touchpoints with students to reduce anxiety and address queries, guiding them through each step of the preparation process. Key components of this campaign include move-in preparations and online check-in.
To further assist students, Vita Student provides a final checklist and a comprehensive move-in day guide. These resources are designed to ensure students are fully prepared and informed about what to expect. Additionally, a promotion of Vita Packs will be available, offering essential items to help students settle into their new homes.
As the new academic year begins in September 2024, the welcome campaign kicks off to create a warm and inviting environment for students. Every building will be dressed with welcome assets to guide students through their new home and help them become acquainted with their new community.
Students will also receive welcome gifts, induction video QR codes, and welcome events to help them feel at home.
Vita Student head of business growth India, Maitry Upreti stated “At Vita Student, we understand that the transition to studying abroad can be challenging. Our pre-arrivals & welcome campaign for the 2024/2025 academic year is designed to provide students with the support and resources they need to feel at home from day one. We are committed to ensuring every student has a seamless and enriching start to their academic journey.”
Vita Student is committed to providing an exceptional living experience for students, and the pre-arrivals & welcome campaign for 2024/2025 is a testament to this dedication. By offering comprehensive support and resources, Vita Student ensures that students can focus on their studies and make the most of their time abroad.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
