MAM
Virtual Marketing revamps Coca Cola website myenjoyzone
NEW DELHI: E-marketing company Virtual Marketing India has revamped Coca-Cola India’s website www.myenjoyzone.com in order to provide richer interactivity and an enhanced brand experience to its consumers. The re-launched version has been introduced today.
Coca-Cola India will propagate the new version through a tie-up with forthcoming film (starring Abhishek Bachchan-Aishwarya Rai) Kuch Na Kaho. As per the initiative, participation in the contest would only be possible through www.myenjoyzone.com. The winner of the contest is entitled to get a `dream date’ with actress in the movie – Aishwarya Rai.
On the re-launched version, Virtual Marketing creative director Carlton D’Silva says: “We have created a virtual online city, in which a surfer can walk into various buildings. For instance, one can enter into cineplex, buy merchandise of the brand or relax at Coke lounge where one can chat or leave message in message boards. Similarly, there is a cricket stadium and a music store. So properties which the Coke community can relate to have been presented in an innovative manner.”
Launched in March 2002, the content comprises music, promos, movies and cricket and myenjoyzone basically used these key brand activation areas for consumer interactivity. “But this initiative is going to be a concerted effort towards enriching the experience of being online. The experience of logging in would be totally differentiated through virtual walking experience complemented by features.”
“The earlier portal was basically HTML-based. But the new site predominantly is going to be flash-based. It will act as one-stop integrated marketing solution merging all the elements of the virtual community with real-world promotions and nationwide campaigns,” adds D’Silva.
The research conducted in order to shape the website as per the liking of its target audience led to origination of several features – which weren’t part of the website earlier.
“For instance, the research revealed that there was need to put up information on Coke brand. So we have interested facts about the brand such as the original colour of Santa Claus was green but it was Coke which resulted in the change to red and white colour,” says D’Silva.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
