MAM
Virtual Fireside Series: A week of exploring the new world order in the marketing space
NEW DELHI: The world of advertising and marketing is going through a massive transformation as the new normal of the pandemic-era syncs in. A business that was based on millions of face-to-face meetings and gazillions of group discussions has gone digital almost completely. Now client relationships are being built across screens and internal meetings are getting virtual. A sea change in consumer behaviour is also expected as they learn to live on bare essentials.
All this has been leading to a change in client behaviour too. There is a more than ever increased focus on digital mediums, traditional mediums are expected to transform, and the changing consumer sentiments are leading to great creative transformations too. The publishers are also reworking on their strategies.
To understand this new order of the marketing and advertising world, Indiantelevision.com will be hosting a series of fireside chats with the stalwarts of the industry, who will be answering some interesting questions by our founder CEO and editor-in-chief Anil Wanvari. The audience will also get a chance to directly interact with the speakers as the discussions will be live on our social media channels and website.
Starting today, the first live discussion will have Bennett Coleman & Co Ltd president-response Partha Sinha giving an overview of the print and digital publishing industry. It will go live at 6:30 pm and you can register for the same here.
The next discussion scheduled for tomorrow 4:00 pm is with Zee Entertainment Enterprises Ltd chief growth officer advertisement revenue Ashish Sehgal. Register here.
On 2 September, we will be going live with Dentsu Aegis Network CEO APAC and chairman India Ashish Bhasin who will highlight the global perspective along with Indian market sentiments. You can register for the 11:00 am live here.
The last episode, going live at 5;00 pm on 3 September will feature IPG Mediabrands CEO-India Shashi Sinha giving an extensive insight into the Indian market and changing scenarios.
Keep watching this space for more information.
Brands
TCS proposes Rs 31 dividend as Q4 results reflect steady profit growth
Tech giant recommends final payout following a year of steady growth and expansion
MUMBAI: Tata Consultancy Services Limited has signalled its confidence in the digital future by recommending a final dividend of Rs 31 per share. The payout, which remains subject to shareholder approval at the upcoming annual general meeting, caps off a year of significant activity for the global IT services leader.
The company reported a consolidated revenue from operations of Rs 267,021 crore for the year ended 31 March 2026, representing a steady increase from the Rs 255,324 crore recorded in the previous financial year. Net profit for the period also saw an uptick, reaching Rs 49,454 crore compared to Rs 48,797 crore twelve months prior.
Growth was visible across several key sectors, with banking, financial services, and insurance remaining the company’s largest revenue generator, contributing Rs 103,363 crore to the annual total. Despite the positive trajectory, the firm navigated some financial headwinds, including a one-off provision of Rs 1,010 crore related to a legal claim and Rs 1,388 crore in restructuring expenses.
The year was also defined by a flurry of international expansion. The group successfully integrated several new entities, including the acquisition of Coastal Cloud Holdings, LLC in January 2026 and the incorporation of new subsidiaries in Morocco and Saudi Arabia.
With its global footprint expanding and a healthy dividend on the horizon, the firm appears well-positioned to maintain its momentum in the competitive tech landscape.
