MAM
Viral Pitch: Transforming influence, redefining metrics
Mumbai: Viral Pitch is a groundbreaking influencer marketing, research, and analysis platform with a singular mission – to “Measure.” In a dynamic digital landscape where influencers wield substantial influence, Viral Pitch emerges as a unified solution, providing a centralized space for influencer data that goes beyond conventional metrics. This influencer marketing industry-all-encompassing strategy aims to quantify every variable in the intricate world of influencer marketing, offering a comprehensive suite capable of tracking metrics across Twitter, Instagram, and YouTube. Designed to meet the diverse needs of influencers and brands alike, Viral Pitch makes influencer knowledge accessible to the public and brands, presenting complex data in a simple, understandable format. A journey where transparency, user-friendliness, and a commitment to measurement redefine the influencer marketing landscape. Viral Pitch, which brings clarity to the complexity of influence. Viral Pitch driving innovation and growth in influencer marketing
Indiantelevision.com spoke with Viral Pitch founder Sumit Gupta
Viral Pitch driving innovation and growth in influencer marketing.
Viral Pitch is reshaping the landscape of influencer marketing by pioneering innovative tools that redefine the discovery process. Our world’s first self-serve influencer advertising platform introduces groundbreaking search options—from content types to specialized rates—enabling brands to identify influencers aligned with their persona & objective swiftly. We’re not just in the influencer marketing space; we’re revolutionizing it, making it more accessible, efficient, and tailored to each brand’s unique requirements.
On describing the company, its culture, and the values that you have fostered
At Viral Pitch, Our culture is committed to empowerment, creativity, and cooperation. We cultivate an environment in which creativity thrives and ideas are embraced with open arms. Our principles emphasize honesty, adaptability, and an unwavering pursuit of excellence. We are working together to create a culture that not only drives our success but also fosters the development of every team member.
On the most significant accomplishment or milestone for the company so far
The most significant accomplishment for Viral Pitch has undoubtedly been the successful launch of our influencer signups via Instagram and YouTube APIs. What initially seemed like a feature has evolved into the very essence of Viral Pitch—a pioneering Influencer Marketing Platform.
In just six months since the launch, we’ve earned the trust of over 50,000 influencers who have willingly shared their private insights, including impressions, reach, story views, follower demographics, age, and location. This accomplishment solidifies our position as the largest self-serve influencer marketing platform, providing real and direct data sourced from Social Media Platforms.
This achievement wouldn’t have been possible without the unwavering trust and support of our incredible creator community. This milestone not only reflects our progress but also emphasizes our commitment to innovation and excellence in the realm of influencer marketing.
On measuring success for yourself and the company
Success for us is a fusion of user satisfaction and platform evolution. We measure success not just by numbers but by the impact we create for brands and influencers. Continuous improvement and adaptability to the ever-changing market dynamics are key metrics in our success story.
I gauge success on both personal and organisational levels through various metrics. I find success in the impact we create within the industry, the value we provide to clients, and the growth of our platform. On a company level, key performance indicators (KPIs) such as campaign engagement, reach, and client satisfaction contribute to our success measurement. Ultimately, our success is reflected in the positive outcomes we generate for influencers, brands, and the overall ecosystem we operate in.
On the recognising influencer marketing as a strategy.
Collaborative marketing, when effectively executed by brands, creates a symbiotic relationship with influencers. By aligning values and goals, brands and influencers amplify each other’s reach, creating a win-win scenario for both parties. One of the primary benefits of influencer marketing is the ability to expand the reach of both the brand and the influencer. Influencers typically have dedicated and engaged followers, and by collaborating, the brand gains access to this audience, while the influencer benefits from exposure to the brand’s audience.
On IoT and AI boosting influencer marketing
IoT and AI are propelling influencer marketing by enhancing targeting precision. With data-driven insights and smart algorithms, brands can identify influencers whose audience aligns perfectly with their product or service, ensuring maximum impact. The integration of IoT and AI in influencer marketing enables brands to move beyond broad demographics and engage in highly targeted, data-driven campaigns. This not only enhances the effectiveness of influencer marketing but also ensures that brands can adapt to the ever-changing landscape of consumer preferences. AI algorithms assist in identifying the most appropriate influencers based on target audience demographics, interaction habits, and content relevance. The incorporation of AI improves the efficiency, scalability, and overall success of influencer marketing operations.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
