MAM
Viral Pitch: Transforming influence, redefining metrics
Mumbai: Viral Pitch is a groundbreaking influencer marketing, research, and analysis platform with a singular mission – to “Measure.” In a dynamic digital landscape where influencers wield substantial influence, Viral Pitch emerges as a unified solution, providing a centralized space for influencer data that goes beyond conventional metrics. This influencer marketing industry-all-encompassing strategy aims to quantify every variable in the intricate world of influencer marketing, offering a comprehensive suite capable of tracking metrics across Twitter, Instagram, and YouTube. Designed to meet the diverse needs of influencers and brands alike, Viral Pitch makes influencer knowledge accessible to the public and brands, presenting complex data in a simple, understandable format. A journey where transparency, user-friendliness, and a commitment to measurement redefine the influencer marketing landscape. Viral Pitch, which brings clarity to the complexity of influence. Viral Pitch driving innovation and growth in influencer marketing
Indiantelevision.com spoke with Viral Pitch founder Sumit Gupta
Viral Pitch driving innovation and growth in influencer marketing.
Viral Pitch is reshaping the landscape of influencer marketing by pioneering innovative tools that redefine the discovery process. Our world’s first self-serve influencer advertising platform introduces groundbreaking search options—from content types to specialized rates—enabling brands to identify influencers aligned with their persona & objective swiftly. We’re not just in the influencer marketing space; we’re revolutionizing it, making it more accessible, efficient, and tailored to each brand’s unique requirements.
On describing the company, its culture, and the values that you have fostered
At Viral Pitch, Our culture is committed to empowerment, creativity, and cooperation. We cultivate an environment in which creativity thrives and ideas are embraced with open arms. Our principles emphasize honesty, adaptability, and an unwavering pursuit of excellence. We are working together to create a culture that not only drives our success but also fosters the development of every team member.
On the most significant accomplishment or milestone for the company so far
The most significant accomplishment for Viral Pitch has undoubtedly been the successful launch of our influencer signups via Instagram and YouTube APIs. What initially seemed like a feature has evolved into the very essence of Viral Pitch—a pioneering Influencer Marketing Platform.
In just six months since the launch, we’ve earned the trust of over 50,000 influencers who have willingly shared their private insights, including impressions, reach, story views, follower demographics, age, and location. This accomplishment solidifies our position as the largest self-serve influencer marketing platform, providing real and direct data sourced from Social Media Platforms.
This achievement wouldn’t have been possible without the unwavering trust and support of our incredible creator community. This milestone not only reflects our progress but also emphasizes our commitment to innovation and excellence in the realm of influencer marketing.
On measuring success for yourself and the company
Success for us is a fusion of user satisfaction and platform evolution. We measure success not just by numbers but by the impact we create for brands and influencers. Continuous improvement and adaptability to the ever-changing market dynamics are key metrics in our success story.
I gauge success on both personal and organisational levels through various metrics. I find success in the impact we create within the industry, the value we provide to clients, and the growth of our platform. On a company level, key performance indicators (KPIs) such as campaign engagement, reach, and client satisfaction contribute to our success measurement. Ultimately, our success is reflected in the positive outcomes we generate for influencers, brands, and the overall ecosystem we operate in.
On the recognising influencer marketing as a strategy.
Collaborative marketing, when effectively executed by brands, creates a symbiotic relationship with influencers. By aligning values and goals, brands and influencers amplify each other’s reach, creating a win-win scenario for both parties. One of the primary benefits of influencer marketing is the ability to expand the reach of both the brand and the influencer. Influencers typically have dedicated and engaged followers, and by collaborating, the brand gains access to this audience, while the influencer benefits from exposure to the brand’s audience.
On IoT and AI boosting influencer marketing
IoT and AI are propelling influencer marketing by enhancing targeting precision. With data-driven insights and smart algorithms, brands can identify influencers whose audience aligns perfectly with their product or service, ensuring maximum impact. The integration of IoT and AI in influencer marketing enables brands to move beyond broad demographics and engage in highly targeted, data-driven campaigns. This not only enhances the effectiveness of influencer marketing but also ensures that brands can adapt to the ever-changing landscape of consumer preferences. AI algorithms assist in identifying the most appropriate influencers based on target audience demographics, interaction habits, and content relevance. The incorporation of AI improves the efficiency, scalability, and overall success of influencer marketing operations.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
