Brands
VIP Bags rolls out new campaign with actor Vaani Kapoor
Mumbai: VIP Bags has rolled out a new campaign titled ‘pyaar wahi par soch nayi’ featuring Bollywood actor and brand ambassador Vaani Kapoor. The brand campaign highlights the all-new wedding collection of fashionable, cutting edge, swag worthy range of travel bags by VIP Bags, targeting today’s young travelers.
“The campaign aims to highlight the typical Indian society stereotype with a progressive forward-thinking messaging. It tells the viewers that it’s time to hail the new traditions and break away from the old, push back regressive customs and let the brides be their own person,” said the brand in a statement.
The ad spot of the campaign showcases emotions of a new bride while she is all set to embark on a new journey and tell women not to succumb to undue pressures after getting married. It features Kapoor as a new bride who epitomises the outlook of a young Indian woman towards marriage and highlights the unjustifiable pressures that new brides have to submit to.
While promoting the fresh wedding collection for the 2022 season, VIP Bags also highlights social issues which are long prevalent in Indian society.
“With the wedding season upon us, while touching upon the ceremonial aspects of the occasion, we at VIP Bags wanted to stand for something real and more meaningful with this campaign,” said VIP Industries Ltd vice-president of marketing Praful Gupta. “We roped in Vaani Kapoor for this campaign keeping in mind her ambitious & free-thinking youth appeal. We are confident this campaign will touch the hearts of millions.”
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
